Inside clean hair-care brand Playa’s product-expansion plan Playa launched in June 2017 as a direct-to-consumer clean hair-care brand with just five products. Its aim was to simplify the massive assortments often created by hair companies. However, this year, the brand is focused on product expansion.
Ipsy retools events to highlight subscription service As the beauty conference space becomes more crowded, subscription service Ipsy is revamping its event strategy.
Dove doubles down on diversity and inclusivity with Project #ShowUs Beauty and personal care brand Dove is focused on challenging traditional beauty standards through a new marketing campaign dubbed Project #ShowUs.
Marijuana company Beboe launches a beauty brand Marijuana company Beboe is making its first foray into the beauty category through a sub-brand dubbed Beboe Therapies launching March 27.
Introducing the Glossy Beauty and Wellness Briefing We are excited to announce the Glossy Beauty and Wellness Briefing, a weekly email with analysis, trends and insights about the ever-changing and growing beauty and wellness industries.
How Tmall is shaping the male beauty market As Tmall continues to make its mark as the go-to destination for beauty and personal care brands interested in international expansion, the male beauty customer in China has increasingly come into focus.
‘It’s a step above Google’: Why beauty brands are investing in Pinterest Beauty brands, far and wide, are honing in on Pinterest as a brand awareness and conversion play.
Nars Cosmetics bets on virtual try-ons to fuel the in-store experience The virtual try-on game continues to heat up in beauty. Shiseido Group’s Nars Cosmetics is the latest to jump into the fray through a new partnership with Perfect Corp.
Dyson wants to be a ‘well-being’ company Dyson is the latest conglomerate to tap the wellness category.