In late November, the beauty company debuted its iMatch Virtual Shade Expert tool, created in partnership with Perfect Corp. With the tool, customers are able to detect their best foundation shade using the YouCam Makeup virtual try-on feature and then are directed to purchase their recommended product. Estée Lauder is...

Despite conglomerates stressing the importance of founders' stories upon acquiring a young brand, there is an exodus happening and more are rumored to be coming.

The New York Times has seen an uptick of beauty brands advertise in its Sunday print editions as of late, from Love Beauty and Planet, Love Home and Planet, Beautycounter and Glossier.

In early November reads, DevaCurl saw it had decreased its bounce rate by approximately 40% and increased its conversion rate by 33% on desktop and over 90% on mobile. New visitor conversion is also up by 20%.

While the demand for CBD products in the U.S. is well documented, the draw in international markets is less clear.

In the past brands like Gap have suffered greatly for their reliance on discounts. Once they trained the customer to buy on sale, those consumers never went back to buying full-price. Though that has been less of an issue for beauty and wellness brands, companies do need to make the...

Last week, the wellness publisher began quietly selling its NR+ supplements, in partnership with nutritional manufacturer Thorne. Sold via its e-commerce site, the supplements are designed to promote youthful skin, wrinkle reduction and cellular rejuvenation, and mark Mindbodygreen's first foray into consumer products. Over the course of the next two...

This week, we explore the why behind "incubating" influencers.

At Glossy’s second annual Beauty and Wellness Summit last week, hundreds of brands, retailers and investors met in Palm Springs, California to discuss the changing retail, influencer and marketing landscapes. Dominating the conversations were discussions around an oversaturation of brands and products, how to maximize retailer partnerships and if influencer...