DTC brands are using sampling to unlock online fragrance sales Selling fragrance on the internet has been a concept that consumers have been slower to get behind. Still, some companies are bucking the odds with an old-school marketing tactic: sampling.
How beauty brands are embracing their new power over retail partners With retailers including Riley Rose and Barneys New York struggling and falling off, beauty, wellness and lifestyle brands have the chance to exercise their power when on-boarding with a third-party retailer, meaning they can buck restrictive exclusive terms and demand more insight into the larger business.
Sephora goes after Ulta with plan for 100 stores in second-tier markets On Tuesday, Sephora announced its largest North American store expansion in its 20-plus-year history, opening 100 new locations over the course of 2020 in second-tier markets like Charlotte, North Carolina; Nashville, Tennessee and San Jose, California. Beyond providing a wider geographic footprint, Sephora's new stores are smaller in format, at...
Avon’s James Thompson: ‘Our apps have been key to driving sales’ Not only does the company have new owners (its acquisition by Brazilian-based Natura & Co was completed on Jan. 3), but CEO Jan Zijderveld, who spearheaded the direct-selling giant's "Open Up Avon" digital strategy in 2018 has left the firm. Angela Cretu now fills Avon's top spot. Despite the shifts,...
How Tigi hopes to regain brand equity with its third collection Tigi launched its namesake products in 1982, and its Bedhead sub-brand debuted in 1996. But because those lines sell in salons, to stylists, as well as in consumer-facing channels like Amazon and Ulta, Tigi felt the need to slowly roll out a third brand strictly for professionals in the second...
Incubated brands are driving innovation in the textured hair category Though there has been a lot of talk about inclusivity and diversity within beauty, driven first by Fenty Beauty’s foundation range, that chatter has yet to amount to much innovation within hair care until recently.
Under new leadership, Skin Laundry focuses on international expansion On Feb. 7, the California-based company will open its first location in Dubai, followed by approximately four more locations in the Middle East this year, said Gregg Throgmartin, Skin Laundry CEO and chairman. In step with its Dubai expansion, the company will also open four to six more locations in London....
The new breed of beauty brand founder Though the beauty and wellness industries have been flooded with founders from left field, a subset of merchandisers and product developers are hoping to make their mark. Arguably, these executives have seen what is about to be the next big trend in retail and are ready to pounce.
The state of the standalone beauty store Once heralded as a luxurious two-in-one sales driver and marketing billboard, single-brand stores are expensive to keep up when foot traffic isn’t there. Not to mention, these locations often don’t offer the promotions or beauty points of a Sephora or Ulta, or the convenience of a grab-and-go strip mall or...