This week, we look into the original social media shopping platform, RewardStyle, and Ulta's rejiggered loyalty program.

After years of fighting for the "luxury" beauty experience, it appears beauty companies are giving into the masstige retail reckoning.

In a year when all people were forced to do less, customers -- from casual beauty consumers to beauty enthusiasts -- were shying away from makeup.

Evolus was dealt a setback last week: The U.S. International Trade Commission on Wednesday upheld a judge’s finding that Evolus and its partner Daewoong manufactured Jeuveau with a secret process stolen from AbbVie’s South Korean partner. Though the new ruling reduced the initial 10-year ban proposed by the judge to 21...

After a largely exclusive relationship with Sephora for six years, clean hair brand Briogeo is expanding into Ulta. On January 1, the brand will launch on Ulta.com, which will be followed by a full fleet store rollout on January 4. Additionally, Briogeo will be the first clean hair offering included...

Beauty brand incubators have spurred much of the excitement in the beauty and personal care industries as of late, and they're taking market share as a result.

Along with Small Business Saturday and Giving Tuesday, another cause-driven shopping initiative gained traction this holiday season: Buy Black.

In 2021, Il Makiage will launch Il Makiage Skin, a personalized skin-care brand; launch its existing brand in five new countries (it's currently sold in the U.S., Canada, the U.K. and Germany) and launch a still undisclosed DTC beauty company.

On Thursday, the company launched R+Co Bleu, a premium hair line with products that are priced $52-$77 and feature 100% recyclable packaging. It will be sold at Neiman Marcus, RandCo.com and prestige salons, versus R+Co's larger salon distribution.