‘I fell in love with what it promised’: Casey Georgeson of Saint Jane on the power of luxury CBD Casey Georgeson, founder and CEO of Saint Jane Beauty, was building brands for others, like LVMH's Kendo and Cupcake Vineyards, before she saw herself as a "founder." "I've always been that behind the scenes," she said on the most recent episode of the Glossy Beauty Podcast. "Oftentimes people would ask...
Inside Walmart’s growing TikTok strategy Nearly all companies and industries value TikTok as a necessary channel for sales and engagement now. And one of its first adopters, Walmart is pushing its strategy forward.
Beauty & Wellness Briefing: Can brands come back after being canceled? While Wildling is certainly not the first brand accused of cultural appropriation, this conversation happens at an inflection point in beauty and wellness. After companies pledged public support for Black Lives Matter following the killing of George Floyd last May, consumers and insiders alike have taken corporations to task for...
Estée Lauder deepens partnership with QVC After launching on QVC’s website and mobile app in April 2020, Estée Lauder is taking the livestream plunge on the shopping channel. On March 16, the 75-year-old brand will make its first-ever appearance. Maggie Turner, executive director of education, special events and artistry for Estée Lauder and Aerin Beauty U.S....
L’Oréal technology incubator’s Guive Balooch on marrying beauty and tech Though a 15-year-veteran in beauty, Guive Balooch, head of L'Oréal's technology incubator, considers his outsider-turned-insider perspective a skill. Balooch started his professional career as an instructor at the University of California, Berkeley before working in pharmaceuticals. "I spent almost half of my life really focused on academia and science," he...
New fitness platform Bande brings the interactivity of physical classes to digital Since March 2020, fitness companies built on in-person classes have had to pivot to digital in the name of survival. But like beauty brands, which have grown tired of rote Zoom-only experiences, fitness offerings are evolving a year into the pandemic.
Beauty & Wellness Briefing: What does a cool hair-care brand look like in 2021? This week, I look at the brands changing the hair-care conversation, discuss the word "normal" in beauty and personal care, and check in on investing circles.
AmorePacific’s Julien Bouzitat: ‘There’s an explosion of access, brands and products’ When Julien Bouzitat, AmorePacific chief marketing and digital officer, started working in marketing in 2000, his proposed path ahead looked very different from what he does today. Like most beauty companies operating under the veil of Covid-19, the AmorePacific's digital strategy has never been more important.
Sephora accelerates clean makeup push This week, Sephora adds five new makeup brands to its assortment, including Westman Atelier, Merit, Saie, LYS and Freck, bringing its total clean color cosmetics count to 16, said Alison Hahn, svp of merchandising for color at Sephora. In total, Sephora carries 80 clean brands across makeup, skin care and hair...