Mack Weldon CMO Talia Handler on growing brand experience with integrated marketing While the pandemic caused many proverbial doors of opportunity to close, other doors were pushed open. That was the case for Talia Handler, CMO of men's basics brand Mack Weldon. Handler, who most recently worked as an e-commerce strategy consultant at TikTok, jumped from the agency side of marketing to...
Kreyol Essence’s Yve-Car Momperousse on creating a hair-care brand that’s also a ‘social impact business’ For many people, a bad hair day would result in a few shed tears and some variation of a head covering. However in the case of Yve-Car Momperousse, CEO and co-founder of Kreyol Essence, a beauty brand specializing in natural hair-care and skin-care products from Haiti, what started as a...
Sam Ku of AG Jeans: ‘Building a brand based on great product is the most important thing’ As fashion brands across the industry respond to calls for eco-consciousness, AG Jeans, a denim brand founded in 2001, has been a trailblazer in promoting sustainable denim. “In the last 12-24 months, we're finding that customers are caring more than ever,” said Sam Ku, president and creative director of AG Jeans,...
The rise of the male manicure As Hollywood has come to embrace androgyny, male-centered beauty trends from the "man-icure" to "guyliner," have become increasingly common. Harry Styles' black and teal manicure at the 2019 Met Gala and Machine Gun Kelly's stiletto press-on nails at the 2021 iHeart Radio Music Awards demonstrate a societal shift away from gender...
KNC Beauty’s Kristen Noel Crawley on being a founder: It’s ‘not what you see on Instagram’ The launch of the Black-owned brand in 2016 was “a natural evolution” for Crawley, who networked her way through the beauty industry, starting as a beauty columnist for Elle magazine, she said on this week's Glossy Beauty Podcast. What started as a means to fill the all-natural lip mask void...
‘What story can I tell for women?’: Designer and model Aleali May on her journey with Air Jordans The increase in gender inclusivity doesn’t seem to be coming to a halt. But for Aleali May, the opportunity to design an Air Jordan, and subsequently four more, was less about being a first and more about telling a story from a woman’s point of view.
Firmenich’s Ilaria Resta: Driving innovation is ‘critical’ in the fragrance industry Covid forced social activities, like bar crawls and date nights, to go on hiatus, or move to Zoom. So the fact that fragrance sales increased by 82% in the first half of 2021, compared to the same time in 2020, demonstrates that in the age of wellness, perfume has been...
Faherty’s Kerry Docherty: Being a sustainable brand means ‘holding ourselves accountable’ Some brands have been quick to vocalize their sustainability strategies, while others have taken a different approach, by working to meet sustainability goals in silence. In the case of Faherty, a sustainability-focused clothing brand launched in 2013, “It's less about making political pronouncements and [more about] putting our energy and...
Christine Quinn on her makeup collection with Ciaté London and the return of ‘Selling Sunset’ If being the "villain" equates to a makeup collection with Ciaté London -- as in the case of Christine Quinn, the real estate agent-turned-reality television star of Netflix’s “Selling Sunset” -- then the "dark side" may not be such a bad place, after all.