Already a popular online shopping pastime in global markets including China and South Korea, livestreamed shopping has made its way to the United States for beauty brands. 

A group of lifestyle influencers have been reported to be posting content related to the QAnon, anti-vaccination and other conspiracy theories. And brand promotions are still in the mix. 

Outspoken beauty influencer Nikita Dragun weighs in on the beauty industry's embrace of Pride, her support for trans inclusivity and how mobile platforms have propelled her to stardom.

Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage control.

Shunned by clean beauty purveyors for years, talc has gained recent mainstream attention as an ingredient to avoid.

With glaring inclusivity problems in both the hair-care and tech industries, Black female entrepreneurs are stepping up to respond to long-overlooked consumer demands. 

Previously a domain exclusively inhabited by influencers, TikTok’s growing livestreaming function is now being adopted by beauty brands. 

As Pride month, June had emerged in recent years as a time for celebratory, rainbow-filled campaigns. But this year, brands are taking a more subdued approach.

As the corporate world sees an outpouring of experiences with racial discrimination being shared by this week, beauty brands are beginning to respond.