How nail polish startup Orosa Beauty leveraged TikTok's top influencers Charli and Dixie D'Amelio to earn over 170 million views.

After a surge in Instagram livestreams since the start of the Covid-19 pandemic, shoppable capabilities have finally joined the live experience on the platform. 

While influencer partnerships and digital made Morphe an exception to the color cosmetics decline before the pandemic, the company is now joining a wave of makeup brands getting into the skin-care game.

With in-person events and promotions still paused due to the pandemic, beauty labels including Marc Jacobs Fragrance and Fenty Skin have been virtually reimagining the epic launch party.

As e-commerce is set to remain a significant part of beauty retailers’ business for the long haul, green beauty retailer The Detox Market is expanding its e-commerce reach with a new acquisition. 

Known for four-figure ticket prices and access to unique experiences like shaman crystal rituals and aura photography, Goop’s signature in-person In Goop Health summit is going completely virtual for the first time due to the Covid-19 pandemic. 

As a growing roster of celebrities launches new beauty lines, former MTV star Lauren Conrad has joined with her new millennial-focused eponymous brand. 

As Canada’s economy bounces back faster than the U.S. due to better containment of Covid-19, accessible skin-care brand The Ordinary is heading to Sephora Canada’s brick-and-mortar stores as part of an expansion in its home market. 

Like BB cream, double cleansing and essence, the acne patch has emerged as the latest K-beauty innovation well on its way to becoming a full-blown beauty craze in the United States.