Glossy Influencer Index: A brand guide to the Instagram influencers worth partnering with Glossy’s proprietary research of the top overall performing influencers is derived using audience reach, non-sponsored engagement ratio, brand prominence and sponsored engagement ratio. From this, Abby Roberts, Plastique Tiara and Emma Chamberlain are ranked among the most beneficial people for brands to work with now.
Case Study: Covid’s impact on fashion week, by the numbers Fashion weeks have had a transformative two years. In many ways, the pandemic has accelerated a democratization of access that was already underway. Plus, leading fashion brands were forced to adapt their approaches to fashion weeks and runway shows, in general. With fashion week in flux, Glossy conducted a study...
Case Study: Establishing authority in the clean beauty industry The term “clean beauty” has surged exponentially in Google search volume, jumping from a 22% increase from 2018-2019 to a 41% increase from 2019-2020.1 On social media, the hashtag #cleanbeauty has seen plenty of use, with Instagram containing over 4.4 million posts and Tiktok boasting over 499 million views of...