Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she is advising clients to employ for the 2025 holiday season.

Glossy+ Research examined which commerce channels are dominating brands' holiday strategies this year, how brands and retailers are approaching discounting, and how revenue expectations are guiding marketing decisions during the essential fourth quarter.

The fourth installment of Glossy’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.

Glossy’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. Our research findings indicate that consumers may be growing weary of specific types of content in both sponsored and organic posts on Instagram, and that their engagement levels with influencers’ posts may be more seasonally based than...

The third installment of Glossy+ Research's 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with newer email display ads.

Tariffs are creating confusion in the marketplace, and retailers and advertisers alike are anxiously waiting to see how they impact the economy. Glossy provides an analysis of possible different outcomes of how tariffs will affect consumers and marketers.

In this month’s data sheet, we look at the state of AI and how it’s being applied for brands and agencies. Among experts, such as the co-founder and CEO of Left Field Labs, whom Glossy interviewed, many noted the wide range of uses and cross-functionality of AI, particularly the way...

Generative AI has continued to be a big part of marketing discussions as brands and agencies became eager to invest in tools to do everything from creating internal workflow efficiencies to producing consumer-facing ads. Glossy's 2025 AI guide looks at the ways marketers can create AI tools, the application of...

A look into which commerce channels are dominating marketers' 2024 holiday sales plans. As well as the promotional holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions.