The third installment of Glossy+ Research's 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with newer email display ads.

Tariffs are creating confusion in the marketplace, and retailers and advertisers alike are anxiously waiting to see how they impact the economy. Glossy provides an analysis of possible different outcomes of how tariffs will affect consumers and marketers.

In this month’s data sheet, we look at the state of AI and how it’s being applied for brands and agencies. Among experts, such as the co-founder and CEO of Left Field Labs, whom Glossy interviewed, many noted the wide range of uses and cross-functionality of AI, particularly the way...

Generative AI has continued to be a big part of marketing discussions as brands and agencies became eager to invest in tools to do everything from creating internal workflow efficiencies to producing consumer-facing ads. Glossy's 2025 AI guide looks at the ways marketers can create AI tools, the application of...

A look into which commerce channels are dominating marketers' 2024 holiday sales plans. As well as the promotional holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions.

To wrap up Glossy+ Research's 2024 CMO Strategies series, we're looking at some of the biggest trends from the series and breaking down key findings from each report.

The second installment of Glossy’s 2024 CMO Strategies series examines current investment into retail media networks, as well as the business strategies and challenges that have developed for these digital platforms.

Brands have used events as a way to generate consumer interest in their products for years. From temporary shop-in-a-shop concepts to large tentpole events, marketers now have a wide assortment of event tools at their disposal. As new event strategies continue to emerge, Glossy looked at the current events landscape...

Glossy+ Research analyzes data from sibling publication Modern Retail to compare major retailers’ e-commerce strategies and the various ways retailers cater to customers’ online needs. We drill down on the core components of every retailer’s business — and the ways they’ve modernized digital platforms to stay relevant with customers.