Brands have used events as a way to generate consumer interest in their products for years. From temporary shop-in-a-shop concepts to large tentpole events, marketers now have a wide assortment of event tools at their disposal. As new event strategies continue to emerge, Glossy looked at the current events landscape...

Glossy+ Research analyzes data from sibling publication Modern Retail to compare major retailers’ e-commerce strategies and the various ways retailers cater to customers’ online needs. We drill down on the core components of every retailer’s business — and the ways they’ve modernized digital platforms to stay relevant with customers.

The discussion around AI has changed dramatically within the last year, particularly with the release of OpenAI’s ChatGPT, which has caused a paradigm shift toward generative AI. As AI becomes more mainstream, marketers are looking to the technology as an important part of their toolkits. In Glossy's new report on...

The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, it’s a make-or-break financial season, as holiday profits can account for the majority of some brands’ annual...

Glossy+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. 

Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research...

Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research...

Despite a lot of hype surrounding non-fungible token drops and cryptocurrency investments, blockchain technology is lagging well behind other emerging technologies in widespread adoption. For this report, Glossy+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate the technologies in...

This is the second part of a research series on the most popular emerging technologies. For this report Glossy+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to...