Hanky Panky, an underwear company founded by two women in 1977, is on a mission to grow its digital presence and win over new shoppers, with a focus on Gen Z. While the brand currently has about 45,000 Instagram followers, its past social strategy of using product shots on white...

New York–based shoe company Soludos got its start in 2010 selling espadrilles to men and women, but over the years, the brand has looked to grow its customer base by expanding into more products including handbags and boots. Now Soludos is trying to fine-tune that process by catering releases to...

Fashion resale company ThredUp is hoping to get rid of the stigma that shopping secondhand isn't as fun or chic as buying new. Today the brand shared that it is launching a secondhand capsule collection in partnership with Conscious Commerce, a company founded by actress Olivia Wilde and creative director Barbara...

When your company starts out selling just one product, and selling it well, the time typically comes to expand and grow the business in a new way. Sock company Bombas is doing just that.

Announced Wednesday, Kohl’s is adding a new star to its fashion-forward roster. Mary-Kate and Ashley Olsen are bringing their contemporary women’s line Elizabeth and James on as an exclusive retail partner. Contemporary brands may be having struggling, but Kohl's is continuing to find success in unexpected ways, like a thriving...

Asos is coming off of six tough months. But despite profit loss, the brand has positioned itself to be a leader in the fast-fashion space, thanks to investments in new technology, like artificial intelligence, and a focus on growth in the U.S.

At the start of 2019, David's Bridal emerged from bankruptcy and kicked off a new strategy to grow the company -- not through bridal gowns but through prom dresses.

In its quest to become a more global brand and connect with young athletes, New Balance decided to create gamified mobile ads, served programmatically through Snapchat and Instagram.

Neiman Marcus has a new tool to help sales associates build their own social media presence while also driving sales, even when their customers make purchases online.