We talked to Rhiyen Sharp, director of digital strategy at The Industry Model Mgmt, about the difference between celebrities, influencers and girls with large social followings, and where macro-influencers fit into the current mix. (Preview: They don’t.)

Margherita Missoni, the granddaughter of Missoni co-founders Ottavio and Rosita Missoni, has had a long career in the fashion industry — but it hasn’t followed the expected path. “When I was pregnant with my second son, I decided to leave my role at Missoni and start my own childrenswear collection,” she said. “I...

Personalization hasn’t come easy for many retailers. For Luisa Via Roma, the 87-year-old Italy-based luxury fashion retailer, customizing communication with customers has been especially tricky. Late last year, it teamed with customer engagement platform Dynamic Yield to work out the kinks.

This fashion month, designers are getting real about what type of technology flies with shoppers, especially in the realm of wearables: Many have transitioned to undetectable tech, refreshingly created with the wearer, versus press coverage, in mind.

Marie Claire's first pop-up store, The Next Big Thing, in collaboration with Mastercard, is the publisher's way of establishing itself as a full blown brand. By working with partners like Neiman Marcus and Clarins, in addition to Mastercard, the magazine is exploring how the in-store experience will look and feel...

E-commerce retailers are competing to offer the most personalized experience to customers who visit their site, a strategy that touches on personalized product recommendations, messages and assortment. But when data is ruling a retailer, where does the buyer fit in?

Eileen Fisher's recycled clothing program is at the center of its play to win over a younger customer. The Renew program, the details of which are on display at a gallery in Brooklyn, asks for customers' old Eileen Fisher clothing back, then either resells them used or breaks down the...

With luxury brands finally coming around to influencer marketing, Dior is taking a unique approach by going after micro-influencers, who theoretically drive more engagement.

ShopBazaar, after trying to scale to the size of a true e-commerce marketplace, scaled operations back when it faced a tide of competition. As part of a relaunch, the shopping arm of Harper's Bazaar teamed up with a network of boutique buyers to support small-batch shopping.