‘Waste-free delivery and easy returns’: Olive wants to solve the pain points of buying fashion online On Wednesday, Olive launched as a cardboard delivery box alternative for fashion shoppers seeking more convenience and sustainability. For members who download the app or Chrome extension, the company compiles their fashion purchases across retailers into a single tote, or “shipper,” to be delivered at a chosen cadence. The tote...
Drest founder Lucy Yeomans: ‘There’s been a massive shift in how luxury brands speak to consumers’ Formerly editor-in-chief of Porter magazine and British Harper's Bazaar, Yeomans had to get acclimated to the fast-paced gaming world: “I'm used to being somewhere where you develop an app and you move on, and you come back to it maybe three years later,” she said on the Glossy Podcast. “In...
Fashion Briefing: How brands are leaning into the NYFW e-commerce opportunity As brands attempt to bounce back from 2020 and the buzz around fashion weeks fizzles, designers still opting to host a show or presentation are rethinking its purpose: Rather than a marketing opportunity, it’s a time to drive sales.
Will K-fashion take off in the US? Timed with its 10-year anniversary, South Korean fashion brand Greedilous launched in the U.S. last month via a direct-to-consumer e-commerce site selling its made-to-order styles. It marks the first time the brand has been available to U.S. shoppers, despite that it’s shown at New York Fashion Week, collaborated with locally...
M.M.LaFleur CEO Sarah LaFleur: ‘We have this opportunity to rewrite the rules’ of workwear Workwear was different when CEO Sarah LaFleur launched M.M.LaFleur, her fashion brand targeting working women. “Dresses were the majority of our business [in 2013],” she said on the Glossy Podcast. “We didn’t even have pants until 2016.” But now that working from home has become the norm, the brand has...
Fashion Briefing: Can fashion’s momentum around inclusion hold on? For Black designers, fashion companies’ quick moves to right the ship on diversity following the killing of George Floyd spelled big opportunity through, for example, newly opened doors and available training. But, the road to true inclusion quickly called out the need for an industry-wide united front.
Rails founder Jeff Abrams on ‘cautiously moving forward’ with physical retail expansion When Jeff Abrams launched L.A.-based fashion brand Rails in 2008, centered on shirts with a “super-soft handfeel,” he couldn’t have predicted the great demand for comfortable clothes in 2020. But the cashmere-like fabric that first catapulted the brand into the market is now driving exceptional sales for the company.
Amid declining department store sales, private-label manufacturer Gelmart launches DTC incubator Both finding and filling white space in the crowded fashion market are difficult, so 70-year-old lingerie manufacturer Gelmart is teaming with entrepreneurs to bring their ideas to life.
Fashion Briefing: Newly launched Finesse is taking a TikTok-first approach to fashion TikTok is the new runway. That’s according to the team behind Finesse, a fashion brand designed according to Gen-Z ideals that came out of beta on Wednesday. The L.A.-based company makes affordable styles that reflect the most-talked-about fashion trends on social media, relying on AI to pinpoint what’s hot and...