Fashion Briefing: DTC brand founders-turned-investors shed light on fashion’s direction This week’s briefing takes an in-depth look at where fashion’s brand founders are putting their money. Plus: Express reports its 2021 earnings, Alice + Olivia is the latest fashion brand to launch an NFT, knitwear is on the rise and brands are rewriting the influencer playbook, for men.
Marfa Stance founder Georgia Dant: Clothes have to do more for you, if you’re going to buy less Launched in 2019, apparel brand Marfa Stance aims to offer an innovative, more sustainable solution to the consumer desire for variety and constant newness: adaptable, enhanceable clothing.
Fashion Briefing: Are new privacy laws driving DTC brands to third-party retailers? This week’s briefing looks at the impact of privacy changes on brands’ choice sales channel mix. Plus: Russell Wilson and Ciara’s The House of LR&C becomes a certified B Corp, The RealReal is combating the sale of stolen goods, and skirts are now a splurge.
Models and Joja founders Josephine Skriver and Jasmine Tookes: We learned the business ‘from the ground up’ Both Josephine Skriver and Jasmine Tookes have been modeling for more than a decade for brands from Victoria’s Secret to Tom Ford. Now, they’re focused on building a brand of their own.
Video: Fashion insiders propose a more sustainable, walkable NYFW "The fact that we are still all traipsing across the bridge to Brooklyn just for one show – that is not sustainable. Why are we not figuring out: Where do people want to show, and then making a day out of Brooklyn or making a day out of the Lower...
Revolve’s increasingly ‘aggressive’ marketing strategy is paying off Pandemic-related restrictions around traveling and gallivanting like we once did still remain. And its signature Coachella-adjacent Revolve Festival was canceled two years in a row. Even so, Revolve, fueled by women buying going-out looks and its own influencer-populated grand events, is at its height.
Fashion Briefing: In athleisure’s wake, utilitarian workwear emerges as the trend of the moment “Workwear is a step up from athleisure. It's a little bit more formal and together, but still retains the ease we've grown accustomed to. It’s almost a subversive take on [business] workwear. No one's putting on a tailored suit anymore.”
Dora Maar founder Lauren Wilson: ‘There’s really something to be said for the micro-influencer’ Luxury fashion resale site Dora Maar launched in 2019. It was good timing, considering how resale has taken off since the start of the pandemic. “In 2020, we found our footing. And in 2021, we really blew it out,” said Lauren Wilson, founder and CEO of Dora Maar, on the...
Fashion Briefing: The Anine Bing guide to growing from influencer brand to global fashion house This year, as Anine Bing celebrates a decade in business, it’s hitting the gas on expansion plans aimed at shoppers far beyond Bing’s 1 million Instagram followers. Among them: entering China and opening 10 global stores. It’s not a new strategy for the L.A.-based company, which has never featured Bing...