Fashion Briefing: Louis Vuitton x Yayoi Kusama and the art of the brand ‘blockbuster’ Made up of more than 400 clothing pieces and accessories bedecked with Kusama’s signature polka dots, the collection has been met with great fanfare thanks to its expertly directed, star-studded campaign with cultural relevance on a global scale. The week after the Louis Vuitton x Yayoi Kusama launch in the...
Fashion Briefing: What Everlane’s layoffs say about fashion’s state and direction Everlane’s layoffs — of 17% of its corporate staff, plus select employees at three of its stores, reported Thursday — shed light on the high speed of recent shifts in the fashion industry. At the same time, they serve as a reminder for brands to prioritize nimble operations.
Verishop’s Imran Khan: ‘Our mission is to help independent and emerging brands thrive’ Today, Verishop sells 5,000 brands from 3,000 merchants. Its monthly merchant retention rate is over 99%, and its merchant count grew 120% year-over-year in the third quarter. Its marketing solutions business grew 6X in the same period. “We're seeing incredible product-market fit,” Khan said.
Fashion Briefing: Fashion brands are leaning into the travel boom and solving for #lostluggage As the world has opened up with the easing of the pandemic, people have enthusiastically embraced the renewed opportunity to travel. In turn, fashion companies have turned their attention to the pastime, carving out related revenue opportunities befitting their brand and satisfying an unmet travel need.
Glossy+ Research: How luxury brands became more accessible in 2022, in 3 charts In 2022, luxury fashion and beauty brands increasingly shed their “exclusive” reputation, in favor of becoming more inclusive, more accessible and, thus, better suited to the times.
Fashion Briefing: Inside the modernization of Banana Republic’s stores The retailer’s Flatiron flagship, located on 18th Street and Fifth, is the best physical representation of its new direction, according to a company representative. Modern, yet inviting, and designed to appeal to the senses, the shop bears more similarities to a high-end department store than a cookie-cutter mall destination.
Fashion Briefing: Lanvin Group’s post-IPO plans raise questions about fashion’s direction On Thursday morning, Lanvin Group executives, board members, shareholders and business partners lingered on the New York Stock Exchange trading room floor following the ceremonial ringing of the bell announcing the company’s public status, achieved through a SPAC listing. As they watched the stock price inch up — reaching $22.81, an...
‘Stop the bombs’: Stella McCartney’s new collaboration plays to Gen-Z values With the designs, the brands aim to reach Gen Z through shared passions in the activism and aesthetics featured. Anti-war messaging, including “No war” and “Stop the bombs,” plays out throughout the gender-neutral collection.
Fashion Briefing: As luxury sales slow, brands are ‘moving downstream’ to off-price channels With luxury’s slowed growth expected to continue through next year, more brands are turning to outlet channels to offload inventory and retain sales. At the same time, off-price retailers are competing for their business by promising unprecedented discretion.