Fashion Briefing: Inside the digital-first brand refresh of 40-year-old Chico’s “We’ve retooled every part of the organization,” said Molly Langenstein, CEO of Chico’s FAS, Inc., which owns the Chico’s, White House Black Market and Soma brands. Those updates have included right-sizing Chico’s store fleet, improving its products, leaning into customer demand for “high-touch” marketing, refreshing its loyalty program, securing advanced...
JCPenney kicks off Prabal Gurung collab with a Meatpacking District pop-up On Thursday, the 120-year-old department store launched a women’s fashion collaboration with designer Prabal Gurung that it began teasing on February 15. Though the company owns more than 650 stores across the U.S. and Puerto Rico, it invested in expanding its physical retail presence for the line’s debut with a...
Fashion Briefing: Lanvin Group stokes growth with fresh talent, celebrity faces and bags When Lanvin Group went public in December, Joann Cheng, chairman and CEO, stressed that, the Group would prioritize long-term, versus rapid, growth. In the two months since, the Group has made a range of back-to-back, high-investment moves.
Fashion Briefing: Why Pharrell’s Joopiter represents the brand of the future As fashion and beauty emerge from the rubble of the pandemic and feel out the overhauled retail landscape, placing new urgency around evolving, safeguarding and strengthening brand identity is trending. As described by the many players involved in getting the auction site off the ground, Pharrell Williams’ Joopiter provides a...
NYFW Briefing: How this basics brand wound up on Proenza Schouler’s fall runway Commando has had a presence at New York Fashion Week since 2009, when Erin Fetherston reached out to request underwear for a show. Jill Stuart and Milly’s Michelle Smith soon followed suit, kicking off a trend that came to cement Commando as the event’s unofficial underwear partner.
NYFW Briefing: Trends, drugs and main-character energy This New York Fashion Week, designers and retailers are opening the doors to their activations, positioning the strategy as a celebration of New York and its inhabitants. The move comes at a time when anyone with a phone can amplify a message – or an outfit – with the best...
Fashion Briefing: American Dream fills Century 21’s 55,000-square-foot space with a modest-fashion department store On February 14, New Jersey mega-mall American Dream will open the doors to The ADdress, a multi-brand store focused on modest fashion that will eventually span 55,000 square feet. The space was formerly leased by off-price retailer Century 21, which declared bankruptcy and moved out before the shopping center’s official...
Fashion Briefing: With activewear moving far beyond leggings, the market is experiencing a changing of the guard As the market stabilizes following a pandemic mega-boom, a fresh crop of brands seemingly built on the new consumer mindset is rising to the forefront. Their core products are traditional, in terms of general silhouette, yet they’re made for comfort over performance. And they offer a look that’s “more glamorous”...
Breaking: As Pinterest expands commerce features, chief shopping officer Julie Bornstein moves to advisory role Announced to Pinterest employees on Tuesday morning, chief shopping officer Julie Bornstein has moved to an advisory role. The news comes as Pinterest ramps up its commerce capabilities, with plans to make “everything” on the platform shoppable, a company spokesperson told Glossy on Monday.