Betches is bringing its viral voice to a new style destination for millennials and Gen Z On Monday, Betches Media introduced Betches Style, intended to offer style guidance to its largely Gen-Z and millennial women audience in a way that’s “funny, relatable and actually helpful." Recognizing that modern shoppers increasingly search social platforms and rely on influencers’ posts for outfit ideas, Betches Style will place a...
Rent the Runway increases subscription prices, citing inflationary pressures In a late April interview for the Glossy Podcast, when asked whether she expected tariffs to affect Rent the Runway’s membership pricing, co-founder and CEO Jennifer Hyman told Glossy she was “taking it day by day” and had planned to sit down with 20 brand partners the following week to discuss...
‘Take action’: Glossy’s E-Commerce Summit defines new industry directives At this week’s Glossy’s E-Commerce Summit in Miami, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, with considerations including lower consumer sentiments and disruptive, ever-changing trade laws. To wrap the event, we gathered some brand leaders onstage to discuss the conversations that sparked new ideas,...
‘Price tags will have to go’: Brand executives weigh in on potential solutions to tariff challenges On day one of the Glossy E-Commerce Summit, brand executives took part in a frank and open discussion about the biggest challenges they’re facing now and how they're navigating them. Along with tariff tax-related issues, content demands are weighing on their minds.
Tootsies’s hands-on approach to brand partnerships is translating to big sales per door Celebrating 50 years in business, the boutique born out of Houston is answering brands’ business needs in ways that are rare in the current retail landscape. As described by the designers it carries, the company’s sell-through rate is extraordinary, thanks to its seasonal buys that are bold, collaborative and informed...
SoulCycle aims to open standalone ‘fashion’ retail stores At this week’s Shoptalk conference in Las Vegas, SoulCycle executives told Glossy the company is building up its apparel retail arm to become 15-20% of the business. Standalone retail stores are being considered, as are expanded retail floors in existing studios.
Why Gen Z is spending (a lot of) time in Coach stores Best described as testbeds for ideas with the potential to resonate with Gen Z, Coach Play’s “fully immersive” and “hyperlocal” stores have seen impressive levels of dwell time. Compared to a typical Coach store, a larger number of Gen-Z shoppers enter Coach Play stores. And among those who enter, their...
CMO Sarah Crockett on DSW’s rebrand: ‘We’re not going to throw everything out and just focus on the future’ Nine months into her role as CMO of DSW, Sarah Crockett is making some changes. Crockett, who has led marketing for companies including Dickies and Burton, has been tasked with driving a brand refresh: “What the leadership team was looking for and what was needed [when I was hired] was some...
Tiny Tags CEO Melissa Clayton: ‘We are not in the business of buying customers’ In addition to its DTC business, the customizable fine jewelry brand Tiny Tags has a Target collection that sells in nearly 1,700 stores and is expected to drive $7 million to $9 million in sales this year. On this week’s episode of the Glossy Podcast, the 13-year-old brand’s founder and...