‘Partner leadership’: Tommy Hilfiger’s Avery Baker on pivoting management styles for a new era “Turbulent times” are now all the time, said Avery Baker, president and chief brand officer of Tommy Hilfiger. “Success lasts just a few moments before the bar is raised and the next threat or challenge appears. … And the expectation that you will fix [problems has been] the price of...
Week in Review: Metaverse Fashion Week, Lululemon’s earnings and THR’s 25 Most Powerful Stylists This week, we discuss Decentraland’s second annual Metaverse Fashion Week, including how Tommy Hilfiger, Coach and Adidas showed up. Plus, a look at what’s behind Lululemon’s annual earnings, which beat analysts’ expectations. And, The Hollywood Reporter honors the year's 25 Most Powerful Stylists, including the brains behind Anne Hathaway’s recent...
Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’ “In the last couple of years, I’ve [focused on] figuring out how to evolve the brand,” Gerona said on the latest episode of the Glossy Podcast. “A lot of brands have adopted a lot of the things we were doing, and the influencer landscape changed significantly because every single type...
Fashion Briefing: Can a big-name collaboration still put a brand on the map? Despite trialing new marketing tactics, amid recent digital advertising shakeups, apparel brands vying for attention have continued to bet on hit-or-miss product collaborations. Among them is Head Sportswear, which has its sights set on an expanded Gucci partnership and “tremendous” growth this year.
Marie-Claire Daveu on Kering’s new sustainability targets: ‘Gen Z wants evidence’ On Wednesday, Kering released its second Sustainability Progress Report, for 2020-2023. Five days prior, during an NYC press event on Friday, the company announced a new commitment to reduce its absolute gas emissions by 40% by 2035, compared to 2021.
Hodinkee’s Jeffery Fowler on evolving the watch industry, collaborating with John Mayer and taking over Supreme SoHo First started as a watch blog by Benjamin Clymer, who formerly worked in finance, Hodinkee has since evolved to encompass an e-commerce platform, a print publication and even watch insurance services. Since joining the company last year, Fowler has been making moves to further fuel its growth.
Fashion Briefing: How Poshmark is taking a Twitch-style approach to building community This year’s SXSW conference proved to be a community of professionals talking about building meaningful communities — mostly of customers, but also of users and employees. Using innovative technology to do so was a common theme in conversations involving fashion, beauty and tech company leaders, both on stage and offsite.
CDLP’s Andreas Palm and Christian Larson: Validation through retail partners is key to compete "In the direct-to-consumer era, the benefit was that anyone could start a brand and say, ‘We make the best.’ But the problem was that there were 100 brands a month that were saying that, or saying, ‘We're disrupting this [product category].’ And sometimes that's not enough. Someone needs to validate...
Year of Ours’ Eleanor Haycock and Alejandra Hernandez on hitting the gas on growth "There is a heavy weight on us [to figure out] where we want to go, because we know there's so much potential, and we've learned so much. And we've been a bit relaxed on progressive growth,” Haycock said on the latest episode of the Glossy Podcast. “So we're at that...