EvolveTogether’s Cynthia Sakai: ‘We want to lead the way as an elevated sustainable brand’ A CFDA designer who founded the Vita Fede jewelry brand, Sakai switched gears in 2020 by introducing EvolveTogether with a line of medical-grade face masks. After proving popular among celebs including Ariana Grande and Justin Bieber, the masks’ sales funded the brand’s expansion to a range of gender-neutral personal care...
Everlane CEO Andrea O’Donnell: ‘We’re on a path to profitability’ Regarding what drew her to Everlane, O’Donnell credited founder Michael Preysman, who she called a “bold and provocative thinker.” She also pointed to the company’s strong team, growth potential and sustainability focus. “If you want to be a progressive brand, and you want to be modern and relevant, you have to...
Fashion Briefing: Is ‘quiet luxury’ good for business? Most people reading the room would agree that wearing a trend flaunting one’s wealth — logomania, for one — would be in poor taste considering the state of the economy. Plus, as consumers get more thoughtful about their discretionary spending — leading more with cost-per-wear than #OOTD, for example — fashion styles offering...
‘Partner leadership’: Tommy Hilfiger’s Avery Baker on pivoting management styles for a new era “Turbulent times” are now all the time, said Avery Baker, president and chief brand officer of Tommy Hilfiger. “Success lasts just a few moments before the bar is raised and the next threat or challenge appears. … And the expectation that you will fix [problems has been] the price of...
Week in Review: Metaverse Fashion Week, Lululemon’s earnings and THR’s 25 Most Powerful Stylists This week, we discuss Decentraland’s second annual Metaverse Fashion Week, including how Tommy Hilfiger, Coach and Adidas showed up. Plus, a look at what’s behind Lululemon’s annual earnings, which beat analysts’ expectations. And, The Hollywood Reporter honors the year's 25 Most Powerful Stylists, including the brains behind Anne Hathaway’s recent...
Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’ “In the last couple of years, I’ve [focused on] figuring out how to evolve the brand,” Gerona said on the latest episode of the Glossy Podcast. “A lot of brands have adopted a lot of the things we were doing, and the influencer landscape changed significantly because every single type...
Fashion Briefing: Can a big-name collaboration still put a brand on the map? Despite trialing new marketing tactics, amid recent digital advertising shakeups, apparel brands vying for attention have continued to bet on hit-or-miss product collaborations. Among them is Head Sportswear, which has its sights set on an expanded Gucci partnership and “tremendous” growth this year.
Marie-Claire Daveu on Kering’s new sustainability targets: ‘Gen Z wants evidence’ On Wednesday, Kering released its second Sustainability Progress Report, for 2020-2023. Five days prior, during an NYC press event on Friday, the company announced a new commitment to reduce its absolute gas emissions by 40% by 2035, compared to 2021.
Hodinkee’s Jeffery Fowler on evolving the watch industry, collaborating with John Mayer and taking over Supreme SoHo First started as a watch blog by Benjamin Clymer, who formerly worked in finance, Hodinkee has since evolved to encompass an e-commerce platform, a print publication and even watch insurance services. Since joining the company last year, Fowler has been making moves to further fuel its growth.