Luxury Briefing: With new waitlist, Louis Vuitton is making it harder to buy a Neverfull tote After an era of luxury brands working toward inclusivity in a bid for Gen Z, the pendulum is swinging back to exclusivity. Appealing to ultra-high-net-worth shoppers less impacted by the turbulent economy is the current focus.
H&M Americas Head of Customer & Marketing Linda Li Steiner: 2023 Top Marketers In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
J.Crew & Madewell Chief Marketing Officer Derek Yarbrough: 2023 Top Marketers In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
Fashion Briefing: So much for self-expression — Gen Z just wants in on the trend At Glossy's Fashion & Luxury Summit this week, brand marketers discussed what’s driving sales among young shoppers. References to TikTok trends and pop culture dominated the conversations, while products’ affordability and IRL shopping channels were also called out as top purchase drivers. In addition, they said, an early presence on...
Brixton CEO Raph Peck: ‘Liquidity is king right now’ “Brixton is, in some ways, smaller than most of the challenges I’ve taken on in my career, but it’s much more complex,” Peck said on the latest episode of the Glossy Podcast. “It has a much narrower consumer focus, an underdeveloped direct-to-consumer channel — both in physical retail and in...
Fashion Briefing: This summer, brands are ‘meeting customers’ at airports, hotels and the beach With post-peak-pandemic revenge travel still in swing, fashion brands are seeking out opportunities to support consumers checking off packing lists, tap vacationers’ indulgent shopping habits and even team up with tourism boards, which are upping their own plays for travelers.
Designer Michael Costello: ‘You don’t feel like a major player in the industry until you’re sold at a high-end department store’ Fashion designer Michael Costello came onto the scene by way of "Project Runway" in 2010. Now, his namesake brand, best known for glamorous, sexy dresses and inclusive sizes, is sold at Saks Fifth Avenue. Plus, he's behind Revolve's best-selling brand.
Fashion Briefing: Is AI or livestreaming the future of shopping? As much of the industry braces for the end of shopping as we know it, based on Google’s AI news, some insiders are calling out AI search’s shortcomings. Namely: It doesn’t facilitate discovery like, say, an afternoon in SoHo or a good ol’ trip to the mall. What’s more, it’s...
Week in Review: Gucci’s Seoul show, Bally’s creative shakeup and AI’s impact on shopping This week, we discuss why runway shows in South Korea are trending among luxury fashion brands including Gucci and Louis Vuitton. Plus, Bally and creative director Luigi Villaseñor part ways after just 17 months, and Google Shopping embraces AI, shining a light on the next era of retail.