Veronica Beard’s founders: ‘Our stores are our greatest labs’ Fourteen years ago, Veronica Swanson Beard and Veronica Miele Beard set the foundation of a successful fashion business by launching a layered-look blazer dubbed the Dickey Jacket. Today, the company has 300 employees, is profitable and is projected to do $250 million in sales this year. And it’s decidedly in growth...
House of Blueberry’s Katherine Manuel on the ‘hard’ economics of digital fashion House of Blueberry started as an outfitter of Second Life avatars in 2012. In the 11 years since, the company has sold more than 20 million units of digital clothing across 10,000 SKUs. It’s also collaborated with fashion brands including Jonathan Simkhai and hosted the first metaverse fashion show. It...
Luxury Briefing: Telfar is among fashion brands marketing resale value Fashion brands and retailers in the primary market are messaging resale value, as they settle into a new landscape where highly educated consumers are treating handbag purchases like buying real estate or a car.
Founder and designer Janessa Leoné: ‘Slow growth has been our biggest asset’ Ten years ago, despite a lack of fashion experience, Janessa Leoné launched her namesake fashion brand best known for “cool girl” hats. In the years since, after admittedly leaning heavily on Google to learn the ins and outs of running a fashion business, she’s grown the brand sustainably and without...
GoodwillFinds CEO Matt Kaness: ‘Great brands have a narrow focus and a wide appeal’ Matt Kaness has an extensive retail background with a heavy focus on e-commerce, having worked as the CEO of Modcloth and, for eight years, URBN’s chief strategy officer. Since late last year, he’s zeroed in on retail’s booming resale sector, as CEO of the new online marketplace GoodwillFinds.
Fashion Briefing: ‘Videos of things that never happened’ are dominating fashion marketing Since being posted on Wednesday, Jacquemus's 3D rendering has inspired marketers, cued new implications about fashion marketing’s direction and AI’s impact, and shed light on current digital capabilities and consumer interests, including around IRL brand moments.
EvolveTogether’s Cynthia Sakai: ‘We want to lead the way as an elevated sustainable brand’ A CFDA designer who founded the Vita Fede jewelry brand, Sakai switched gears in 2020 by introducing EvolveTogether with a line of medical-grade face masks. After proving popular among celebs including Ariana Grande and Justin Bieber, the masks’ sales funded the brand’s expansion to a range of gender-neutral personal care...
Everlane CEO Andrea O’Donnell: ‘We’re on a path to profitability’ Regarding what drew her to Everlane, O’Donnell credited founder Michael Preysman, who she called a “bold and provocative thinker.” She also pointed to the company’s strong team, growth potential and sustainability focus. “If you want to be a progressive brand, and you want to be modern and relevant, you have to...
Fashion Briefing: Is ‘quiet luxury’ good for business? Most people reading the room would agree that wearing a trend flaunting one’s wealth — logomania, for one — would be in poor taste considering the state of the economy. Plus, as consumers get more thoughtful about their discretionary spending — leading more with cost-per-wear than #OOTD, for example — fashion styles offering...