GoodwillFinds CEO Matt Kaness: ‘Great brands have a narrow focus and a wide appeal’ Matt Kaness has an extensive retail background with a heavy focus on e-commerce, having worked as the CEO of Modcloth and, for eight years, URBN’s chief strategy officer. Since late last year, he’s zeroed in on retail’s booming resale sector, as CEO of the new online marketplace GoodwillFinds.
Fashion Briefing: ‘Videos of things that never happened’ are dominating fashion marketing Since being posted on Wednesday, Jacquemus's 3D rendering has inspired marketers, cued new implications about fashion marketing’s direction and AI’s impact, and shed light on current digital capabilities and consumer interests, including around IRL brand moments.
EvolveTogether’s Cynthia Sakai: ‘We want to lead the way as an elevated sustainable brand’ A CFDA designer who founded the Vita Fede jewelry brand, Sakai switched gears in 2020 by introducing EvolveTogether with a line of medical-grade face masks. After proving popular among celebs including Ariana Grande and Justin Bieber, the masks’ sales funded the brand’s expansion to a range of gender-neutral personal care...
Everlane CEO Andrea O’Donnell: ‘We’re on a path to profitability’ Regarding what drew her to Everlane, O’Donnell credited founder Michael Preysman, who she called a “bold and provocative thinker.” She also pointed to the company’s strong team, growth potential and sustainability focus. “If you want to be a progressive brand, and you want to be modern and relevant, you have to...
Fashion Briefing: Is ‘quiet luxury’ good for business? Most people reading the room would agree that wearing a trend flaunting one’s wealth — logomania, for one — would be in poor taste considering the state of the economy. Plus, as consumers get more thoughtful about their discretionary spending — leading more with cost-per-wear than #OOTD, for example — fashion styles offering...
‘Partner leadership’: Tommy Hilfiger’s Avery Baker on pivoting management styles for a new era “Turbulent times” are now all the time, said Avery Baker, president and chief brand officer of Tommy Hilfiger. “Success lasts just a few moments before the bar is raised and the next threat or challenge appears. … And the expectation that you will fix [problems has been] the price of...
Week in Review: Metaverse Fashion Week, Lululemon’s earnings and THR’s 25 Most Powerful Stylists This week, we discuss Decentraland’s second annual Metaverse Fashion Week, including how Tommy Hilfiger, Coach and Adidas showed up. Plus, a look at what’s behind Lululemon’s annual earnings, which beat analysts’ expectations. And, The Hollywood Reporter honors the year's 25 Most Powerful Stylists, including the brains behind Anne Hathaway’s recent...
Revolve’s Raissa Gerona on deprioritizing influencer trips: ‘The content feels dated’ “In the last couple of years, I’ve [focused on] figuring out how to evolve the brand,” Gerona said on the latest episode of the Glossy Podcast. “A lot of brands have adopted a lot of the things we were doing, and the influencer landscape changed significantly because every single type...
Fashion Briefing: Can a big-name collaboration still put a brand on the map? Despite trialing new marketing tactics, amid recent digital advertising shakeups, apparel brands vying for attention have continued to bet on hit-or-miss product collaborations. Among them is Head Sportswear, which has its sights set on an expanded Gucci partnership and “tremendous” growth this year.