Luxury Briefing: Is resort season a thing of the past? This week, a look at the transformation of a fashion season and the multi-brand e-tailers still driving impressive sales.
Larroudé CEO Ricardo Larroudé on taking shoes from idea to product page in a single day On this week's Glossy Podcast, Larroudé co-founder and CEO Ricardo Larroudé discusses the shoe brand’s differentiators, including its approach to pricing, its vertical production and marketing processes, its rapidly growing online marketplace, and its global workforce.
Elwood Clothing’s Justin Saul: ‘Learning the manufacturing side of the business first was a blessing’ L.A.-based Elwood Clothing has had three lives. Currently a street- and loungewear brand owned by Justin Saul and Jackson Wirht, it first launched in 1996 with different ownership and a focus on skate culture. Twelve years later, it resurfaced with styles including denim. When Saul and Wirht acquired the company in...
Luxury Briefing: Inside Ssense’s Spelling Bee campaign, a bright spot amid luxury e-tail’s doom and gloom Thanks to social media offering new levels of transparency and accessibility, the average consumer has never been more knowledgeable about fashion, or marketing. Luxury e-tailer Ssense spotlighted both of these truths with its viral spring 2024 kidswear campaign.
What Goes Around Comes Around’s founders: Luxury brands ‘holding things close to the chest’ benefits resale On this week’s Glossy Podcast, Seth Weisser and Gerard Maione discuss how luxury brands’ extreme exclusivity is impacting their business. They also talk about the success they’ve seen with livestream shopping since opening a dedicated studio last year and the ways they’re ensuring WGACA stands out as new competitors flood...
‘A strategic priority’: Maesa launches in-house AI training in push for faster, more affordable content The fragrance brand Fine’ry is saving “hundreds of thousands, if not millions” of dollars by exclusively using generative AI to create campaign videos.
Resale has evolved from a marketing play to a business driver “People’s biggest misconception has been that resale won’t break even, let alone make margin — and yet, we’re seeing some brands’ [resale programs] achieve double the margin of their core business. And we have brands where [resale] is more profitable than their full-price business. There are now proof points from...
Free People on that viral micro-shorts post and why ‘Substack is the new Instagram’ Early this month, Free People managed to do the seemingly impossible in 2024: It achieved virality via a still image posted on Instagram.
‘AI is underhyped,’ as new search tools make imagined outfits a reality Soon, if you can dream it, you can wear it. That’s according to executives from Google and ThredUp, while speaking with Glossy at Shoptalk about their pending, AI-enabled site search updates.