If last year was any indication, the 2017 holiday shopping season will continue to see record sales made on mobile. Five months shy of Black Friday, Facebook is readying itself as a catalyst for this growth. It's part of its continued strategy to woo fashion and beauty marketers.
Fashion brands are taking a step back and identifying ways to better engage customers on chatbots. The key is keeping it simple and focusing on basic customer service interactions.
Neiman Marcus launched its innovation lab five years ago to test in-store and digital technologies, with an emphasis on personalizing the customer experience. Scott Emmons, speaking at the Future Stores Seattle conference, shared insights on the impact the lab has had on the company, both internally and externally.
This weekend marks the 47th Annual Pride March in New York City, an event hosted by the nonprofit Heritage of Pride to commemorate the Stonewall Riots of 1969, a pivotal moment in the modern gay rights movement. Much like beauty brands like Milk Makeup and Mac, which debuted products this...
Kering has plans to grow Saint Laurent's revenue from $1.1 billion to $2.2 billion over the next four years. The brand, which is the fashion house's best-performing following Gucci, has seen sustained growth over the past several years and has a high connection with millennials.
In its uphill battle to keep up with Amazon, eBay announced on Wednesday it will offer price matching for 50,000 products, a strategic move to expand in an area Amazon has recently scaled back on.
Johannes Leonardo founding partner and creative director Ferdinando Verderi wants brands to think beyond their Instagram feeds. "Media consumption is something that brands have imposed on themselves," he said on this week's Glossy Podcast.
As cities around the country continue to celebrate Pride Month, beauty brands are joining the cause with a series of limited-edition products that support organizations within the LGBTQ community.
Though Rebecca Minkoff made waves for sending drones down the runway at New York Fashion Week in 2015, the fashion industry hasn’t been as enamored with the technology as it has been with virtual or augmented reality. However, Hearst is testing new editorial uses for drones at its fashion brands:...