Following an increasingly diverse representation of races, ages, sizes and genders on the spring runways and in the season's fashion campaigns, the fall campaigns are someone disappointing. They reveal a significant increase in race and gender diversity, but advancements in age and size inclusion are slim, according to a report...
The September issues of women's magazines have long been synonymous with endless pages of fashion ads. Women's Health, on the other hand, used its September issue to celebrate the naked body — and beauty and skin-care brands followed.
Ryan Ford, the chief creative officer at Cashmere Agency, spends a typical day catching up on pop culture, manning brainstorming sessions and hanging out at Snoop Dogg's Inglewood compound. The hip-hop journalist–turned–agency creative spends time on both brands and entertainment, engineering social media and influencer strategies as well as real-life...
As consumers increasingly turn to social platforms like Facebook and Instagram to shop, they expect to have customer service issues handled there, as well. For many brands, developing methods to better juggle shopper complaints and queries on social media platforms has been a significant focus area. However, there is still...
We asked attendees at Glossy's Hot Topic: Influencer Marketing event on Thursday what they think is the biggest myth in influencer marketing.
At the Glossy Hot Topic Influencer Marketing event in New York, brand executives from leading fashion and beauty companies gathered together to talk strategy -- and commiserate in common challenges -- surrounding influencer marketing today. During one session, audience participants shared some of the top-of-mind challenges and takeaways from their...
Of a Kind’s Claire Mazur: ‘The barrier between brand, editor and publisher is crumbling’ Claire Mazur, co-founder of Of a Kind, joined the Glossy Podcast to share her e-commerce site's unique methods of telling individual designer stories to win customers over.
Naomi Campbell took to Instagram to decry the lack of diversity in British Vogue under former editor-in-chief Alexandra Shulman, in response to an image of Shulman’s staff in the publication’s September issue, intended to commemorate the final magazine under her leadership. Upon first glance, the image appears seemingly innocuous --...
When it comes to luxury shopping, millennials are increasingly gravitating toward handbags and accessories in an effort to secure statement pieces rather than clothing.