- The king of the collab: Virgil Abloh can seemingly do no wrong when it comes to partnerships
Amid the high-low, designer-influencer, streetwear-luxury hybrid designs flooding fashion, no one's a more prolific collaborator than designer Virgil Abloh.
- Modcloth rolls out a new influencer campaign around inclusivity
More than a year out from its acquisition by Jet.com, Walmart’s e-commerce subsidiary, Modcloth is leveraging the resources of the retail behemoth to expand its digital reach with the help of an influencer marketing campaign.
- To grow in China and Europe, Ralph Lauren is looking to its success in Japan
To map out international expansion in these areas, Ralph Lauren is modeling its approach on its second-largest market, Japan (the company doesn’t break out specific sales by country, only region). Six years ago, the brand turned sales around in Japan by localizing its regional management team, building a network of...
- Day in the Life: Cosmopolitan digital director Jessica Pels
After managing Marie Claire's website for more than three years and tripling its readership, Jessica Pels was ready to lend a hand to Cosmo. She took over as the digital director of Cosmpolitan.com in January.
- How The Black Tux is gaining ground in the formal-menswear rental industry
Seeking to capitalize on the dearth of rental options, Andrew Blackmon and his business partner Patrick Coyne started The Black Tux, an e-commerce service where men can rent a full formal ensemble -- including ties and shoes -- for an average of $95.
Caraa co-founder Aaron Luo: ‘Retail brands should not raise VC funding’ Luo joined the Glossy Podcast to discuss why his brand didn’t raise any VC funding, how he chooses brand partnerships and why he decided to test selling products on Amazon.
- To update merchandise, Barneys is embracing the streetwear-inspired drop model
The Drop events encapsulate the blossoming bond between streetwear brands and luxury department stores, and the promise of the streetwear-inspired drop model around new inventory releases and brand exclusives. Rather than formal full-season collections, the drop model consists of single products released at a time, often with limited availability. These...
- Club Monaco turns to in-store pop-up shops to diversify its retail experience
As Amazon tightens its grip on the fashion industry, leading retailers to close physical stores, fashion retailers are trying to make sure their product lines stand out. Polo Ralph Lauren-owned Club Monaco is doing so with in-store pop-up beauty shops and events.
- ‘You can’t forget to sell product’: E-commerce brands struggle to bring stories to life in-store
When expectations for an offline experience are established in an online retail setting, opportunity can quickly become a trap, like in-store tech that causes more headaches than it erases, improperly executed inventory strategies and an emphasis on storytelling instead of faster checkout. As more e-commerce retailers -- those who wrote...