The RealReal’s Rati Levesque: ‘We drive traffic back into luxury stores’ Levesque explained how The RealReal is working with brands and how it differentiates from competitors.
- Pinterest partners with FabFitFun on its first product box
Pinterest is bringing its annual trend report to life with its first-ever Pinterest Box, a collaboration with product subscription service FabFitFun.
- In the #MeToo era, fashion and beauty brands are rethinking marketing tactics
In an age in which sex may no longer sell, fashion and beauty companies are now tasked with the challenge of being mindful in how they target shoppers, while also finding ways to tap into a zeitgeist of inclusivity and empowerment. The danger, of course, is coming across as insincere.
- Rimowa is launching a new online identity under LVMH ownership
Rimowa’s web relaunch is timed to reflect its new branding, which was introduced in January. With a new logo, monogram, packaging and voice, Rimowa is now focused on using its online store as a way to connect directly with customers, rather than relying on wholesale relationships to promote the brand....
- COS introduces recycled fashion line as H&M continues to try to clean up its image
In the wake of ongoing criticism against H&M for environmentally harmful practices, the company is extending its circular fashion efforts beyond its namesake brand. In its latest endeavor, the Swedish retailer tapped London-based COS for a collection that drops today, using 100 percent repurposed cotton.
- How Depop is catering to Gen Z and millennials to get an edge over resale competitors
Now with 10 million users, and buoyed by a recent $20 million Series B round of funding, Depop rivals the likes of peer marketplaces like Poshmark and ThredUp. Though Depop was originally formed in Milan, it is now based in the U.K., and the platform has grown significantly since it...
- In study, Conde Nast looks to understand which factors drive influence along pathway to purchase
A recent study conducted by Condé Nast and research firm Tapestry found that many fashion and beauty marketers are missing opportunities to influence purchasing decisions using editorial content.
Alice + Olivia’s evp of brand marketing Aliza Licht: ‘Amazon doesn’t need a brand story’ We spoke to Aliza Licht on the Glossy Podcast to discuss the evolution of authenticity in social media, branding and storytelling, and Amazon vs. wholesale.
- Facebook and Instagram launch new tools in bid to increase social commerce
Instagram and Facebook rolled out separate tools this morning, each designed to enhance the social shopping experience on their respective platforms using tactics focused on increasing consumer engagement and creating additional opportunities for feedback.