- Reformation’s Yael Aflalo: ‘Sustainability is about people, profits and environment’
In this week's episode of the Glossy Podcast, Hilary Milnes sat down with Aflalo to discuss what investment is needed to be a sustainable brand, why Reformation's retail experience is unique and why she doesn't use data to manipulate customers. Below are excerpts from the conversation, edited for clarity.
- Influencer Blair Eadie: ‘Brands are trying to become more like people, and people are trying to become brands’
For this week's episode of the Glossy Podcast, Blair Eadie sat down with Hilary Milnes to discuss her early blogging days, her approach to brand partnerships and her recent collaboration with Nordstrom.
- Glossier COO Henry Davis: ‘We’re not a crowdsourced brand’
For this week's episode of the Glossy Podcast, Davis joined Glossy at Advertising Week for a live conversation about empowering the customer, filtering through feedback and navigating the double-edged sword of social media.
“That’s what authenticity looks like”: How brick-and-mortar businesses can leverage influencer marketing For many, influencer marketing invokes images of products aesthetically photographed and blasted to a mass following. It’s easy to see how brands might interpret the tactic as something impersonal, best suited for retailers with mass appeal. But influencer marketing is most effective when it gets personal. Sponsored by Obvious.ly
- Jewelry designer and CEO Kendra Scott: ‘I wanted to start a brand that really meant something’
On this week's episode of the Glossy Podcast, Scott joined us to talk about how she built a brand with heart, why it's important to talk directly to the consumer and why a good retail experience will never go out of style.
- How DTC brand The Arrivals struck a wholesale deal for the digital era
Although The Arrivals launched in 2014 as a direct business on the premise that it would leave out the wholesale middlemen, founder Jeff Johnson predicts now that wholesale will eventually account for 20 percent of the company’s revenue. It wasn’t an overnight decision.
- In push to become retailers, fashion brands undergoing internal overhauls
It’s no longer enough for a fashion brand to be just that: a brand. They have to be retailers. Brands up and down the fashion ladder, from Michael Kors to Milly, from Alice + Olivia to Theory, from Acne to Vince, from Burberry to Gucci, are focusing business efforts not...
- PopSugar CRO Geoff Schiller: ‘If you focus on making money, you wind up diluting the brand’
PopSugar CRO Geoff Schiller joined the Glossy Podcast to discuss what PopSugar has learned about the fashion and beauty retail industries, how the company uses audience data to make decisions and why publishers and retailers need to work together today.
- ‘It’s terribly underdeveloped’: Michael Kors’ roadmap for making Versace a $2 billion business
Michael Kors didn’t set out a specific timeline to reach Versace’s growth goals, but it laid out a roadmap detailing the strategic initiative behind the dollar figure, which includes bringing Versace’s e-commerce capabilities up to par, focusing in on the accessories business, opening more stores and building a bigger presence...