While brands may initially enter the market with a temporary pop-up, there's a much clearer means to an end than before. And while pop-ups may have once sat within a retail strategy, they’re quickly shifting to pure marketing plays for brands with the resources to invest in them.
Rebecca Minkoff joined the Glossy Podcast to discuss what's behind the brand's current customer approach, why she doesn’t sell her products on Amazon and what’s going to happen when the dust settles.
For her debut as Kate Spade’s creative director, Nicole Glass wanted the clothing to be the center of attention.
The powers pulling the strings backstage this season at New York Fashion Week’s runway shows, presentations and parties are praying for a return to normalcy.
The brand’s “My Natori” campaign features a set of diverse models of different size and age ranges, wearing not just the brand’s newest pieces but also its highest-performing classic collections. To figure out the direction of the campaign, including where the creative would live and what it would feature, the...
Frame founder Jens Grede joined the Glossy Podcast to talk about why he doesn’t worry much about distribution strategies, what's behind his brand’s approach to being a lifestyle business and how it places limitations on itself in terms of growth.
For Days founder Kristy Caylor joined the Glossy Podcast to discuss the idea of ownership, For Days’ early days and how sustainability can work in fashion.
Emerging designers, particularly those who have built up social media followings, are now seen as keys that can unlock a new customer for the retailers that carry them. Online retailers like Net-a-Porter, Matches Fashion, Moda Operandi and the e-commerce sites of luxury department stores are competing on newness, exclusivity and...
To survive, agencies have been changing the way they work with brands, in order to align with their needs.