Not every brand needs Kylie Jenner or Kendall Jenner for product promotion on Instagram. It turns out that as the number of followers rises, engagement actually decreases, according to stats from influencer marketing company Markerly.

Gilte Groupe co-founder Alexis Maybank launched a fashion marketplace app, but with Instagram, such a place might be irrelevant.

As the proliferation of fast fashion and e-commerce creates an increasingly impersonal shopping landscape, custom retailers are working to rebuild relationships with consumers by adding a touch of personalization to the digital space.

In tandem with the announcement that Cara Delevingne has been appointed the newest brand ambassador for Rimmel London, the company is holding a Snapchat press conference with the model on April 15.

In an era when fashion brands and publications are flooding the zone with influencer posts on Instagram, one brand is taking the reverse approach and bringing Instagram into its traditional television spots.

The struggle the brand faces is, in an age of body positivity, it feels distinctly 1990s, while upstart competitors like Adore Me and Negative to Third Love are making inroads.

MAC doesn’t just want to drive lipstick sales, it also wants to drive societal change. The makeup giant is developing a video series offering viewers a peek into the life of transgender and gender-nonconforming individuals, due to release this June. The series is being directed by Silas Howard -- of...

Until now, fashion-tech, although a seemingly good match, has struggled to be more than a spectacle. Intel is committed to making it a reality.

H&M’s net profit may have slid the most it has in five years, but the Swedish retailer remains unfazed. The retailer is placing its bets on both physical and e-commerce expansion as well as a portfolio of several new brands to overcome what it hopes is only a minor speedbump....