Fashion photographer Mario Testino shared a 360-degree "Towel Series" photo on Facebook, testing out the platform's new capability to create a 3D image by uploading a panorama shot or using a 360-degree app or camera. The posts include a special icon denoting to friends and followers that they can view...
Smartzer is a video technology company that overlays interactive templates atop new or existing footage, allowing users to learn more about products and make direct purchases. Founder Karoline Gross hopes to become a leading video resource for brands that have increasingly started to turn to shoppable video offerings, including Rebecca...
Eyewear is going the same way as streetwear. At least it is according to Safilo’s chief executive. “The rise of digital and social media is influencing new avenues of design and aesthetic, and the trend of ‘urban athlete’ is emerging in eyewear,” Luisa Delgado said. Delgado has been been at...
One of the most common charges leveled against wearable tech is that it has a “woman problem.” Ringly hopes it can solve that. In an effort to make tech gadgets something women would want to wear as part of their regular wardrobe, Ringly has created smart bracelets and rings that are...
American Apparel announced its "Make America Gay Again" a partnership with the Human Rights Campaign and The Ally Coalition to support LGBTQ equality. The effort includes limited edition t-shirts and tank tops bearing the slogan, a cheeky play on Donald Trump's "Make America Great Again."
With digital advertising spend slated to increase, publishers are hoping to ride the coattails of the forecasted uptick across all industries, most notably in fashion and luxury. T Brand recently appointed Tracy Doyle as its new creative director of fashion and luxury content,a strategic pivot by the company to bolster...
Billie Whitehouse is in the business of creating an “enchanted” future. A lot of what the designer and founder of Wearable Experiments says can sound like “Minority Report,” but Whitehouse says that she envisions the connected future as being closer to Hogwarts and Harry Potter in reality. Whitehouse, the brains...
In the digital age, social influencers are increasingly siphoning power from style publications, leveraging their clout to set trends and establish predilections through Instagram feeds and blog posts. Beyond pushing products, these beauty aficionados make waves by showcasing how a brand fits into a particular lifestyle or looks on average...
Visa, global sponsor of the 2016 Olympic Games in Rio de Janeiro, announced the prototype for a new wearable payment method in the form of an accessory. The ring, modeled by NFC Ring, can be custom-fitted to the user's finger, and includes a microchip with an embedded antenna that enables...