Carolina Herrera is a luxe brand becoming known for its digital experiments. The company recently launched her 2017 resort collection exclusively on the Snapchat-based publication, Sweet, to make the brand more relevant to a millennial audience. "Shows need to be covered by social media and it's not important, it is...

Samsung 837, an emerging offshoot of the technology conglomerate, is continuing to expand its partnerships with a number of industries including music, sports, and most recently, fashion. The organization recently partnered with the Council of Fashion Designers of America on the after party for the organization's annual award event, and...

Facebook Live fitness videos have become a growing focus for magazines like Elle and Self, and an even larger effort for Condé Nast, which recently launched its Sexy Fit program as part of its new entertainment platform, The Scene.

Italian fashion house Fendi is the latest luxury brand to partner with a major fashion magazine in order to get into interactive video. In collaboration with Elle International, Fendi has created three short videos to preview its pre-fall 2016 collection, as it builds its digital presence. The advertising campaign, created by Hearst Italia,...

The Lion'esque Group brings popup stores to fruition, starting with ideation and continuing through collaboration with real estate partners to identify storefronts and conducting data analysis on consumer sentiment and engagement. Its robust roster of clients ranges from fashion brands to lifestyle and food companies.

The amount of time people spend on their phones to use the internet is set to skyrocket this year, new research shows. Mobile overtook desktop computers as people’s preferred device to access the internet last year, and that trend is forecast to jump by 28 percent this year, according to...

Though a growing number of companies are delving into the world of 3-D printing and increasingly collaborating with consumers on personalized designs, the supposed environmental benefits of the technology remain to be seen.

Behind many brands’ decisions to show capes, or culottes, on runways and in shows is WGSN, or World Global Style Network, a trend-tracking and research tool whose clients are designers, buyers and merchandising executives who use it to base decisions on clothing and apparel choices -- from color to cut...

Marie Claire’s editor-in-chief cut her teeth at the Paris Review under George Plimpton as his assistant and associate editor of the publication. Under his tutelage she learned the value of an intense curiosity. “I was terrified of him in the first two weeks,” she laughed. “His wife had to take me outside and...