A substance that naturally develops in the skin, eyes and connective tissue, hyaluronic acid (HA) is widely used for cosmetic procedures such as plumping up lips or smoothing out wrinkles. However, in recent months, HA has been on rise as part of China’s edible beauty trend, at the intersection of...

Live-streaming startups continue to spring up, and these specialized platforms are proving that beauty consumers are seeking out fun and interactive experiences. Of the lot, Supergreat and Newness have been especially adept at connecting those enthusiastic communities with brands. 

China’s fashion world may be returning to physical runway shows, but designers haven’t forgotten about a strategy they picked up during lockdown: livestreaming.

Glossy’s Modern Commerce Summit brought together leaders, founders and entrepreneurs for three days of discussion, fireside chats and workshops. Our lineup of speakers dug into the trends, innovations and obstacles that their organizations are grappling with in this pivotal moment, from the enormous opportunities in categories like e-commerce and gaming...

Brandy Melville is offering “one size fits most” (read: small) clothing, lingerie-giant Victoria’s Secret is still fumbling with size inclusivity and many brands are still showcasing their products on only one type of body. In response, TikTok’s “fit-fluencers” are aiming to change the fashion industry with the simple yet radical...

The pivot from DTC agency executive to DTC founder is likely due to agency employees' close ties with, and understanding of, those brands.

There are over 1 million active Facebook Shops, according to Mark Zuckerberg.

Announced on Wednesday, BFA Impact is a two-pillar initiative of “self-expression” and “sustainability.” BFA Industries has pledged to amplify more than 50 brands from underrepresented communities over the next three years and to eliminate 100% of its virgin plastic waste by the end of 2030.