In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.

As the beauty industry leaves behind 2019 and welcomes the new decade, it will inevitably confront new challenges, trends and opportunities. Glossy spoke with a variety of brand founders, retailers and industry insiders to get their insight into what is in store for 2020.

In 2018, Glossier said it had earned $100 million in sales; in March 2019 the brand launched makeup sub-brand Glossier Play; and it has international presence in Canada, the U.K. and France. But in order to fuel further growth, the company needs the helping hand of a larger company or...

Despite the indie beauty boom, there are fewer middle-market sized companies available for sale, pushing up the price on existing assets and causing a potential pricing bubble. As a result, private equity firms will likely look to smaller brands and look to ancillary beauty businesses such as those in manufacturing...

Curology ran a 12-week photo campaign where approximately 100 photos that included Curology products were placed and promoted on the free-photo site Unsplash. Photos were eventually downloaded 148,000 times and were seen 57 million times by people on the website. Curology wanted to try a subliminal advertising method versus something...

After launching its beauty content studio in September 2018, Condé Nast has seen the studio exceed revenue projections by 140%, according to the company. Lucy Kriz, Condé Nast chief industry officer for beauty, declined to state the studio's exact revenue for 2019, but said the studio had a seven-figure revenue...

Sun-care brands are working to convince consumers that SPF isn't just for summer. Sunscreen and sunless tanning products are both considered seasonal because their sales are predominantly concentrated in the summer months. Sunscreen is often erroneously believed to not be needed during colder months, and people are more likely to...

Seventeen-year-old Milani Cosmetics, which sells products like foundation, eyeshadow and brow products, is shifting to a direct-to-consumer approach for its product launches. For its latest products, released throughout December, it's opting to bypass the traditional media channels it's long used to announce product launches. Instead, it will bring the news...

A primary focus of the campaign — which includes paid and unpaid social media, in-store signage and offline events — is to reach men. Currently, men account for approximately 20% of the brand’s e-commerce sales and 15% of its Instagram audience.