How Henry Rose keeps pace with the demand for marketing content If social media is regarded as its own world, then content reigns supreme as king.
Beauty & Wellness Briefing: Lipstick is dead. Long live lip gloss. Since the beginning of the year, brands including Gisou, Tata Harper, Iris&Romeo, Summer Fridays and Charlotte Tilbury have launched some version of a lip oil, a lip crème, a lip gloss, a tinted lip balm or an otherwise innovative take on traditional lipstick.
E.l.f Beauty acquires Naturium for $355 million, signaling industry appetite for M&A The acquisition of Naturium is one of several big moments for consumer brand M&A and public markets.
Bansk Group partner Chris Kelly: ‘The public market isn’t closed for businesses’ In late July, consumer investment private equity firm Bansk Group announced the final close of its inaugural fund, Bansk Fund I LP, at $800 million. Bansk now manages approximately $1.5 billion in assets and typically targets investments of $100 million to $400 million of equity in profitable and growing businesses....
Starface brings on Gen-Z singer-songwriter PinkPantheress for its latest campaign To introduce its latest product on Thursday, acne patch brand Starface has partnered with musical artist PinkPantheress, driving home the brand’s status as an influential player in identifying marketable Gen-Z beauty talent.
Neurotoxin Jeuveau embraces its place as a beauty treatment in rebrand campaign The nearly 4-year-old brand has grown rapidly since its introduction on the market by Evolus, a performance beauty company. According to David Moatazedi, president and CEO of Evolus, Jeuveau has an 11% market share in the U.S. neurotoxin category.
Beauty & Wellness Briefing: Beats by Dre launches first beauty collaboration with Olive & June The first-of-its-kind collaboration between 10-year-old Olive & June and Beats consists of two pairs of Beats Studio Buds + — available in silver or pink, for $169.99 each — and corresponding sets of press-on nails and polishes. Starting September 9, the nail products will be sold on Olive & June’s e-commerce...
How Touchland uses social media to make hand sanitizer a sell-out moment Touchland, launched in 2018, uses a sleek square bottle and scents like Vanilla Blossom and Appleicious to show that health and hygiene don't have to be boring.
Murad runs first-ever Times Square billboard as OOH advertising makes a comeback The ads support the brand’s fall campaign called “Not Your Ordinary Serums.” The serums featured are Retinal ReSculpt Overnight Treatment and Retinol Youth Renewal Serum.