On Wednesday, the beauty conglomerate announced three winners: online beauty membership program Baalm, augmented reality company Rosebud AI and skin-care discovery platform Seknd.
Men's wellness ads commonly use humor and visual euphemisms to make subjects like hair loss less uncomfortable, compared to macho-images from a decade ago that prized shirtless hunks and most-interesting-man personalities. Now, these brands say, men can just be themselves.
Shopify, the publicly traded e-commerce platform and retail point-of-sale system provider that earned over $1 billion in 2018 revenue, is now allowing brands to sell hemp and hemp-derived CBD products through their platform in an official capacity.
Part of the viral nature of TikTok is built into its user experience, which allows people to quickly flip or slide to the next video and allows users to organically see content in their feed from accounts they are not subscribed to, unlike platforms like Snapchat or Instagram.
First, there was the fragrance brand Kayali, launched in November 2018 by Huda Beauty. Then came Clarins with the January launch of My Clarins, aimed at millennial women. Tarte debuted a lower-priced brand, Sugar Rush, in February, followed by Glossier with its expansion into more cosmetic products with Glossier Play...
Luxury German skin care brand Augustinus Bader came to fame with just two face products. After launching its third, a body cream in July, the brand is now looking to solidify its viral cult-status.
The New York-based brand that touts an aristocratic Italian heritage is updating its social media outreach to center on Gen X and debuting anti-aging products.
New York Fashion Week continues to be grounds for activism and difficult conversations.
Beauty brands are evolving their communication strategies to prove to customers that they represent more than product.