 Tennis enters its WAG era: How Morgan Riddle became the sport’s MVP
Tennis enters its WAG era: How Morgan Riddle became the sport’s MVP Riddle, who came to the spotlight through her relationship with tennis player Taylor Fritz, is part of a new class of influencers turning the WAG phenomenon into successful social media careers. And they may be even more valuable than the athletes themselves.
 Serena Williams on her return to the US Open — this time, as a beauty founder
Serena Williams on her return to the US Open — this time, as a beauty founder In celebration of the 25th anniversary of her first U.S. Open win, Williams talks expansion for her Wyn Beauty brand.
 With a new partnership with Charli XCX, K18 pounces on brat summer
With a new partnership with Charli XCX, K18 pounces on brat summer With August underway, the end of summer is on the horizon. But "brat summer"? It’s far from over. Or at least that’s what hair-care brand K18 is betting on.
 Tory Burch has been on a fashion renaissance. Is beauty next?
Tory Burch has been on a fashion renaissance. Is beauty next? Fresh designs helped the American fashion house founded in 2004 connect with new consumers last year. A new fragrance hopes to do the same in beauty.
 Why companies from Cirque du Soleil to Esquire are launching perfume
Why companies from Cirque du Soleil to Esquire are launching perfume With fragrance sales only rising, a diverse set of companies are dipping their toe into perfume. But are they just gimmicks, or can they speak to discerning fragrance consumers?
 In Canada, the beauty retail market is up for grabs
In Canada, the beauty retail market is up for grabs With a hungry consumer base and minimal competition compared to the U.S., the Canadian beauty market offers ample opportunity for growth — for companies that can hack the harsh environment.
 What the creative director musical chairs means for designer beauty brands
What the creative director musical chairs means for designer beauty brands Gucci launched its first lipstick designed by Sabato de Sarno, indicating the beauty line will follow the new creative director's vision. But should designer beauty brands follow the mercurial flip-flops of their fashion counterparts?
 With screen time on the rise, skin care comes for blue light
With screen time on the rise, skin care comes for blue light New skin care launches tackle a modern beauty problem: the aging effects of blue light from screens. But the evidence for screen's impact on our skin is still unproven.
 Is Mexico the next great fragrance market?
Is Mexico the next great fragrance market? With niche fragrance booming the world over, brands are looking to new markets for expansion. Mexico offers an entry point to Latin America but is not without its own challenges.