The explosion of perfume on forums like TikTok has brought fragrance to a new generation of hyper-engaged consumers. But with that increased visibility comes increased scrutiny over brand politics and values.

When designer Christian Siriano lost his original makeup sponsor for his September fashion show, Revlon saw an opportunity to get back in the fashion week game. But sponsoring a fashion show is about more than just creating a beauty moment.

With fragrance consumers increasingly looking for products with an emotional benefit, the beauty conglomerate makes a play to be at the forefront of new research.

When Bernstein first began attending fashion week as a college student turned blogger, influencers were still a controversial invite. Now they're not just attending shows, they're calling the shots.

The luxury luggage maker wants to be known as a lifestyle brand. And perfume is the perfect ticket.

With the "clean" beauty market evolving, perfume brands from Byredo to Dior are experimenting with water-based, alcohol-free formulations.

The retail giant reported a 1.2% decline in comparable sales for the second quarter of 2024, citing a competitive retail landscape and value-conscious consumer.

Milk Makeup’s Cooling Water Jelly Tint blush sticks were an instant TikTok hit when they launched in January, with a 60,000-person strong waitlist of consumers hoping to get their hands on one of the candy-colored, wiggly blush sticks. But what is TikTok virality really worth beyond views and likes? 

Riddle, who came to the spotlight through her relationship with tennis player Taylor Fritz, is part of a new class of influencers turning the WAG phenomenon into successful social media careers. And they may be even more valuable than the athletes themselves.