Ethical consumers and streetwear heads: Inside Sperry’s strategy to reach new audiences Under CMO Elizabeth Drori, Sperry is undergoing a transformation. Through a number of recent projects and partnerships, Sperry is in the process of shifting its placement in the market and building two new audiences for the brand: ethical shoppers and streetwear heads.
Weekend Briefing: Yeezy x Gap is more Yeezy, less Gap Last week, Yeezy x Gap saw its first in-store launch, Ken Downing headed to Halston, Bernard Arnault cemented control of LVMH, and fashion's executive shuffle continued.
Fashion Briefing: Why buy-now, pay-later companies are tanking despite rising consumer adoption Despite their massive adoption and growth, BNPL companies have recently found themselves struggling.
Week in Review: UK heatwave, cross-company fashion initiatives, the potential return of Google Glass This week, the U.K. suffered some of the hottest temperatures the country has ever seen with impacts on the fashion industry, and big e-commerce players like Zalando, Yoox Net-a-Porter and About You joined forces on a cross-company sustainability initiative. Meanwhile, new AR technology is coming out of Google and Snap.
How fashion brands are staving off rising return rates When a customer returns a product, it’s not just the sale that the brand is losing, but potentially the customer, as well.
How intimates brands are trying to succeed where Victoria’s Secret’s inclusive rebranding isn’t Victoria’s Secret faced layoffs in mid-July that sent its stock prices tumbling. While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more. Those brands are looking at the missteps...
Glossy Research: Brands are looking to air shipping as a supply chain solution In a survey of 46 brand executives, nearly two-thirds (63%) of respondents said they're investing in new technologies and capabilities that will help them combat supply chain delays. These investments include opening new factories, bringing manufacturing closer to their end shoppers and branching out into new types of shipping.
Weekend Briefing: A new Victoria’s Secret doc focuses on the past as the brand looks ahead Last week, fashion prices continued to rise; Dior and Valentino began, and then quickly resolved, a retail spat; Prime Day put up big livestreaming numbers; Miami Swim Week kicked off; and a documentary dubbed "Victoria's Secret: Angels and Demons" hit Hulu, just as the brand is pushing a new, more...
- Week in Review: Sonia Syngal out at Gap, Dior v. Valentino, brands charging for returns
This week, Gap CEO Sonia Syngal abruptly stepped down on Monday, signaling further troubles within the American apparel giant. Elsewhere, Dior demanded compensation from Valentino for lost foot traffic, only to retract the demand later in the week. Finally, brands are starting to charge customers for returns.