‘Go for the throat’: Brand executives on negotiating with retail partners At the Glossy E-commerce Summit, brand founders speaking in a town hall about the challenges they’re facing repeatedly brought up the excess fees and low revenue that come with wholesale options, as well as other headaches like large minimum order quantities.
Brands are refocusing on organic content For marketers at the Glossy E-commerce Summit, organic content is still king. As paid advertising through platforms like Google, Meta and TikTok keeps climbing in price, brand leaders told Glossy that focusing on organic content isn’t just more affordable, but it also leads to better results.
Timex is celebrating its 170th anniversary with over 20 collaborations Timex’s 170th-anniversary collaborations are a good example of how brands with a long legacy and iconic products can breathe freshness into their catalog over time. Timex is continuing to sell original versions of its signature watches, including the Waterbury and the Ironman, while working with outside partners on limited editions...
Weekend Briefing: Shein pursues London IPO to continue westward growth Last week, Shein's IPO came closer to fruition, but the Chinese fast fashion giant seems to have abandoned its intent to go public in the U.S.
Week in Review: Olay and the Olympics opportunity, Virginie Viard departs Chanel This week, we talk about Olay sponsoring the Olympics, the sports marketing opportunity for brands, and the rise of waterless beauty products. Later, we talk about Virginie Viard’s departure from Chanel, and Lexy offers a preview of what’s coming up on the Glossy Beauty Podcast.
Béis is going after the male demographic by rebranding the Airport Dad For Béis, the campaign marks the first time it has worked with an outside party on a creative campaign. And, in general, it highlights the fact that brands are becoming more willing to work directly with influencers on content creation.
In a disrupted diamond industry, The Clear Cut offers lab-grown stones for free The initiative speaks to current disruption in diamonds, where lab-grown versions’ affordability and abundance of supply are causing sellers of both mined and lab-grown diamonds to rethink their businesses.
Weekend Briefing: Foot Locker and Birkenstock bounce back While the fashion industry has recently seen its fair share of depressing stories — including the back-to-back bankruptcies and closures of beloved fashion brands — all is not lost.
Week in Review: Brand closures, Capri earnings and summer trends This week, we talk about the challenges recently forcing fashion brands to close up shop for good. We also discuss the disappointing earnings report from Capri Holdings and run down some of the summer trends we see on the horizon.