- ‘The water runs the other way’: How streetwear reversed luxury’s trickle-down effect
For many in the fashion world, streetwear’s influence on luxury goes beyond just collaborating with Supreme or having a model wear a Thrasher shirt on the runway. The shift is deeper, stronger and more fundamental than that. Street style’s business model and philosophy — focusing on personal expression, hyped-up drops,...
- How Zenni Optical is building brand awareness in the Warby Parker age
Affordability, reliability and consistency has been Zenni’s business model for the last 15 years, with some of its glasses selling for as low as $7. But now, the brand is hoping to introduce a little pizzaz to its designs, in a bid to expand the range of consumers it reached....
How fashion and beauty brands succeed and fail at creating a personalized customer experience Creating the optimal customer experience is one of the measurements used in Sailthru’s new Retail Personalization Index, a list of brands ranked by their success at personalization and omnichannel. For the second year in a row, Sephora emerged at the top of the list thanks to the absurd amount of...
- ‘Sustainability means nothing’: How Atelier & Repairs’ Maurizio Donadi approaches responsible fashion
While there is an undeniably ethical aspect to this business model, Donadi said the desire to challenge himself creatively was an equally motivating factor, calling ethics and creativity the “two pillars” of the company. People are at their most creative when they are under limitations, according to Donadi, and that...
- For FabFitFun, content is key to building subscription loyalty
Subscription boxes are an appealing business model, but to truly remain relevant and maintain customer interest, these services must deliver constant variety.
- How Nordstrom reinvented its retail loyalty program
The move toward making loyalty programs both more rewarding and easier to sign up for is one that many brands and retailers across fashion have started taking.
- How Sears inspired Warby Parker’s move from online to offline retail
Warby Parker has made a significant brick-and-mortar expansion over the last few years. After starting as an online-only brand just a few years ago, Warby Parker now has locations in states all across the country. More are on the way, with several locations opening or being announced this week, in...
- Unpacking Burberry’s new marketing strategy with Riccardo Tisci at the helm
Tisci’s new spin on Burberry is nothing if not decidedly younger-feeling than the brand has ever felt before. While Bailey introduced graffiti prints and bold colors to Burberry in his last few collections and started the brand on its path toward being a digital dominator, Tisci’s commitment to all things...
- How 24 Sevres is competing on exclusives in a crowded luxury e-commerce landscape
In this context, 24 Sèvres’ focus on getting exclusive collections from hot designers makes sense. After all, there’s no competition for selling a new piece from Inès de la Fressange if 24 Sèvres is the only place where it is available.