‘CMO Clubs’: Portfolio brand leaders are looking to counterparts to solve problems For leaders at brands that are part of a portfolio, like the various brands owned by Gap, their fellow brands offer a helpful resource: counterparts in the same positions. Increasingly, leaders at these portfolio brands are forming groups with their counterparts -- i.e., the CMOs of every brand -- to...
Coronavirus restrictions are taking a toll on fashion brands As the Coronavirus continues to spread, fashion brands across categories are seeing the effects in the form of store closures, travel restrictions and a forced change in the way they work.
‘The winds are changing’: Why more DTC brands are rejecting VC capital Richer Poorer has now joined the ranks of a small but growing section of the DTC pool that has rejected the common VC model based on massive initial growth, inflated by big marketing budgets.
‘Resale and retail can peacefully coexist’: Inside Nordstrom’s long-term resale plans For years, retailers’ prevailing attitude toward resale and rental platforms was one of non-acknowledgement or distrust. But increasingly, that's evolved to “If you can’t beat them, join them.”
Foot Locker’s new marketplace makes customers support environmental causes to buy shoes The concept, eventually named O-1, has taken the form of a new marketplace hosted on the Greenhouse app. It will release regular, exclusive products manufactured in a sustainable way from big names in sneakers and streetwear. In order to get access to the products, customers will have to participate in...
‘It’s not doing enough’: Amazon’s counterfeits business is a deal breaker for luxury brands While Amazon may be prepping a luxury platform, there’s at least one luxury house that will not be involved. In a fourth-quarter earnings call on Tuesday, LVMH CEO Bernard Arnault implied that the company had been approached by Amazon in the past and said that he would never agree to...
‘You can’t expect instant success’: Why some retail tech incubators are finally paying off Retail incubators need big investment in order to see big rewards, and the ones that have had the most success, like Walmart Labs, prove that. But without big investment and adequate support from upper management, these programs can fizzle out before they ever get the chance to make much of...
High-end fashion brands are writing off Amazon’s rumored luxury platform Amazon has posed challenges for luxury fashion brands, including selling counterfeit products. Even if it cleans up its act, it’s unclear whether that would be enough for it to win over luxury brands.
Foot Locker consolidates eight loyalty programs into one For more than 10 years, Foot Locker has had a consistent, relatively successful loyalty program called VIP. But the company has grown from a single retailer to a portfolio of brands that includes Champs Sports, Eastbay, Footaction, Lady Foot Locker and Kids Foot Locker. Each have had individual loyalty programs associated...