Yeezy and Gap’s partnership speaks to the ongoing democratization of fashion The partnership is emblematic of the ways that fashion and streetwear are evolving: West is working with Gap; Fear of God's Jerry Lorenzo just dropped the latest collection from his affordable basics brand Essentials. The culture of exclusivity and hype in streetwear is giving way to what both West and...
Where does fast fashion go from here? An additional focus on e-commerce won't necessarily be enough to help fast fashion recover from its devastating losses due to coronavirus. There are tectonic shifts happening in the way people consume fashion that will make a recovery extremely difficult.
How private-label is helping 11 Honoré stay on top of inventory management One of the biggest concerns for fashion brands and retailers throughout the coronavirus pandemic has been inventory. With sales severely retracting at the beginning of lockdown and canceled orders, companies feared getting stuck with massive amounts of expensive inventory. Since then, inventory has continued to be a problem for retailers...
‘VCs have FOMO’: Summersalt’s Lori Coulter and Reshma Chamberlin on the road to raising $26 million In this week’s Glossy Plus Talks, Lori Coulter and Reshma Chattaram Chamberlin, co-founders of swimwear (and other categories) brand Summersalt spoke about their journey through the many rounds of fundraising it often takes to scale a business, offering thoughts on how to navigate negotiations, find the right investors and, particularly...
From fighting counterfeits to embracing curation: How Amazon is (finally) winning over fashion brands A number of new initiatives from Amazon, along with the negative circumstance of many fashion brands due to the pandemic, points to the company finally getting a solid foothold in high-end fashion.
How DTC brands are measuring the success of TV ads Brands like Mack Weldon and ThirdLove have begun experimenting with TV advertising, a channel that’s new to both of them and comes with its own difficulties. DTC brands are used to the high level of measurability and direct attribution that comes with traditional digital channels. Although there have been some...
Amid the US’s crisis and shrinking middle class, contemporary brands are shifting their attention to China DVF is the latest in a long line of American brands that have moved resources away from the U.S. to focus more on China, including K-Swiss, Ralph Lauren and Coach. It's a trend that was already in place long before the outbreak of coronavirus but the global pandemic has hastened...
Why Flight Club’s consignment model could prove a detriment to the business The sneaker resale industry is dominated by a small number of power sellers who sell thousands of pairs of sneakers a year, sometimes selling more than 25 pairs in a single day. Since there are relatively few of them, these sellers are an important demographic for the various resale platforms...
Fashion workers are forming unofficial unions to call out employer racism Amid their statements of support for Black Lives Matter, brands' mistreatment of their Black employees is coming to the surface thanks to vocal employees. And since most of fashion and retail is not unionized, employees are banding together in informal collective groups to make their voices even stronger.