OnlyFans to Pinterest: Inside Rebecca Minkoff’s multi-pronged strategy to drive NYFW buzz Rebecca Minkoff isn’t resting on her laurels this New York Fashion Week. In addition to an in-person show on the roof of Spring Studios on Tuesday and a livestream, she’s got new partnerships with Klarna and Verizon and is launching her brand on several new platforms at once, all timed...
How 2020 changed the modeling industry The last year has been tough for models, especially high-fashion models who rely on runway gigs and campaign photoshoots in exotic locations for much of their income. Fashion events have been curtailed, plus brands have scaled back on their photoshoots. Some have experimented with replacing professional models with influencers and...
Simon Property’s 2020 retail acquisitions are already paying off Simon Property Group, the owner of more than 200 malls across the U.S., didn't have the best year in 2020, losing 17% of its revenue or close to $1 billion. But one area that was surprisingly fruitful was its ongoing joint venture with Authentic Brands Group to acquire bankrupt retail...
With new dropship technology, Title of Work aims to solve brand-wholesaler pain points The platform can manage the brand’s dropship commitments to many different retailers, and it allows any retailer to set up a dropship relationship with Title of Work without having an owned system in place to manage it. While larger retailers like Nordstrom or Bergdorf Goodman already have dropship systems in...
Glossy 101: Why are e-concessions catching on among luxury brands and retailers? During Nordstrom’s latest investor day, on Thursday, President Pete Nordstrom spoke about upcoming changes to the company's strategy. Among them: It plans to grow its partner and shared revenue streams from 5% of the business to 30%, and concessions will be the primary method of doing so. Concessions and e-concessions have...
Do bright-colored clothes really spark joy for people stuck at home? The ideas of escapism and joyful optimism were common refrains among fashion brands and retailers throughout 2020, with many brands positioning their clothes as a way to alleviate the Covid blues. Even the annual Pantone colors of the year for 2021 -- a dull concrete gray and a bright lemony...
With Topshop acquisition, Asos aims for international growth British fast-fashion retailer Asos’ acquisition of British high-street retailer Topshop, announced Monday, was made possible by its excellent year: It saw sales growth of more than 10% per quarter over 2020, thanks to the surge in e-commerce sales and its quick pivot to at-home comfort wear. The company had a surplus...
‘It has to be ongoing’: Brands’ social support for racial justice has tapered off Last summer, when protests broke out in response to the killings of Black Americans including George Floyd and Breonna Taylor, fashion brands responded by posting statements, donating to causes and sharing their platforms. But until Black History Month, many let their vocal support of equality and racial justice dwindle, begging questions...
How CCO Jennifer Foyle plans to repeat Aerie’s success at American Eagle After more than 10 years at Aerie, Jennifer Foyle was promoted to chief creative officer at parent company AEO Inc. in September. Under her tenure, Aerie grew to be one of the shining lights of the company’s portfolio, growing revenues by more than 25% every year between 2015 and 2019....