Louis Vuitton joins TikTok It’s the latest way Louis Vuitton and parent company LVMH are targeting the Gen Z cohort, an audience that both have expressed desire to cater to in the past, along with hiring youth-oriented leaders like Virgil Abloh and Delphine Arnault. In November of last year, Bernard Arnault said that catering to...
Inside NYFW’s concessions and incentives that got designers on board What swayed Rebecca Minkoff to do an in-person show were the incentives offered by IMG, one of the main organizers of NYFW. Both Minkoff and IMG said that costs for designers are, on average, lower this year than they have been in previous seasons.
How Lands’ End refocused its product assortment to stave off inventory problems The fashion industry has moved away from high-trend pieces with short shelf lives, thanks to pandemic-induced skittishness and a reluctance to commit to large orders of inventory. Instead, brands have been putting more emphasis on basics and core lines that aren’t as closely tied to the seasonal model. Lands' End...
11 Honoré embraces micro-influencers 11 Honoré joins companies like Adore Me, Birchbox and Benefit Cosmetics that have brought influencer management in-house, with a focus on developing more meaningful partnerships.
Investors have poured more than $134 million into luxury resale since April Since April, luxury resale companies Rebag, Fashionphile, Vestiaire Collective and The Luxury Closet have attracted more than $134 million in total investments, reflecting resale's much brighter positioning compared to the rest of retail. The resale market is expected to grow from $7 billion this year to $36 billion by 2024,...
How streetwear marketplace TheDrop became profitable during a pandemic Three-year-old streetwear marketplace TheDrop had an unexpected boom in business during the pandemic. Tripled ROI on marketing and an influx of new brands has helped the company to become profitable more than a year earlier than it had expected and to attract Jeff Staple to join the company's board of...
How luxury brands leaned into the Qixi Festival opportunity Tuesday is the Qixi Festival, a Chinese holiday sometimes compared to Valentine’s Day. Outside of Chinese New Year, it’s one of the biggest sales driving Chinese holidays of the year for luxury brands, even more so than Singles Day, according to Danielle Bailey, managing vice president at Gartner, who leads...
With excess inventory piled up, brands are seeking out new ways to move product Brands have begun seeking out alternative channels to offload inventory. They include quietly shipping products to resale platforms, striking deals with marketplaces that don’t require big inventory orders and linking with one of the new platforms that have cropped up with the sole intention of making use of the unsold...
Tapestry is attracting Gen Z with new focus on online outlets In Tapestry’s fourth quarter earnings call on Thursday, interim CEO Todd Kahn (stepping in for Jide Zeitlin, who resigned in July) shed some light on the company’s customer acquisition strategy, particularly how it has attracted young consumers and Gen Z. Kahn attributed the majority of the audience growth in the...