Fashion Briefing: Fashion brands are taking an IRL approach to Super Bowl marketing For some fashion brands, the Super Bowl is more than just a chance to pay $8 million for a 30-second ad spot. Instead, they're taking the opportunity to host IRL events and activations around the Super Bowl, either in the form of watch parties, football-themed pop-ups, or activations in the...
True Classic CEO Ben Yahalom: ‘Diversification is key to marketing success’ Menswear brand True Classic started out in 2019 with a singular focus: improving on the classic T-shirt. But in the last six years, the brand has scaled profitably and diversified its product categories to include activewear, denim and chinos, among other products. There's even womenswear on the horizon, as well...
Branded resale competition increases as Archive secures $30 million funding round Archive received $30 million in additional funding from Energize Capital on Tuesday, bringing its total funding to $54 million.
NYX’s Super Bowl campaign makes it the first makeup brand to partner with betting platform DraftKings The campaign, which this year does not include an actual TV spot, is themed around what Nyx is calling “The Big Kiss.” It plays on the big celebratory moments that come after a victory in a major sports events, like Taylor Swift and Travis Kelce’s famous kiss after the Kansas...
Week in Review: TikTok’s ban, Anta’s popularity and mass retail’s layoffs Evereve CMO Tom Nowak and Glossy fashion reporter Danny Parisi discuss the murky gray area marketers are finding themselves in thanks to the TikTok ban, the sudden rise to popularity of Chinese sneaker brand Anta, and the recent layoffs at mass retailers including Kohl’s, JCPenney and Macy’s.
Whatnot had its 3 best user acquisition days following the TikTok ban Whatnot, a social marketplace for livestream-based selling, had its three biggest days for new users successively between January 18 and 20, the three days immediately following the TikTok ban.
‘It’s rolling back and rolling back’: What Black fashion leaders are saying about DEI The groundswell of support that buoyed Black-owned brands in the months after the killing of George Floyd in 2020 has been ebbing away since last year, according to designers joining Harlem's Fashion Row's town hall on Tuesday. Legacy companies that supported efforts to diversify the fashion industry a few years...
How Evereve became one of the biggest retailers you’ve never heard of Evereve, a Minnesota-based womenswear retailer known for its styling services and denim, has been around since 2004. But, until about four years ago, the company had put little into marketing or brand awareness. It subsisted on organic growth, word-of-mouth and placement in malls across the middle of the country, yet...
Glossy 101: What is an AI agent? Every year at the National Retail Federation’s Big Show, the show floor fills with hundreds of booths from tech companies selling the next big thing in retail innovation. This year’s show, which ended in mid-January, was no different — and the next big thing on the show floor was AI...