This is a bonus behind-the-scenes look at our conversations with executives for Glossy's CMO Strategies series. In this report, eBay, Tapestry and other advertisers share their current marketing strategies within four key media channels: social media, retail media, display ads and ad-supported streaming.

This is the second half of Glossy’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat's efforts to attract marketers and how brand safety remains a concern across social media platforms.

This is the first half of Glossy’s CMO Strategies report on social media. Among all marketing channels considered in the series, social media continues to dominate. In this report, we examine the strengths and weaknesses of social media's top players.

The first installment of Glossy’s 2024 CMO Strategies series examines which ad-supported streaming platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.

In this edition of the Glossy+ Research Briefing, we examine how analysts expect Zara will still have a successful holiday season, even after pulling a controversial ad, as seen in data from Glossy+ Research's 2023 holiday marketing and commerce report.

In this edition of the Glossy+ Research Briefing, we examine how Lululemon’s dual focus on in-store and e-commerce sales is expected to result in a favorable Q3 earnings report, as seen in data from Glossy+ Research.

Retailers like Walmart, Target and Kroger have been expanding their retail media platforms in recent years thanks to increasing interest from brands. In this report from Glossy’s CMO Strategies series, we unpack the strengths of several top retail media networks, some of which are seeing results at pre-pandemic levels, while...

Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Glossy assessed in our CMO Strategies series. Keeping in mind the current surplus of ad inventory, typically higher ad placement costs, and...

In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report on the display ad landscape and its role in marketers’ playbooks.