The Glossy 50 celebrates individual changemakers. Explore other honorees in The Accelerators, The Changemakers, The Dealmakers, The Icons, The Innovators, The Leaders, The New Class, The Newsmakers and The Trendsetters.
These fierce competitors made moves to go up against leaders of thriving markets.
Mary Carmen Gasco-Buisson joined 40-year-old jewelry brand Pandora as CMO in August 2022. She immediately faced the challenge of devising a marketing campaign for Pandora’s biggest project of the year: a full launch into the diamond category.
In significant moves this year, Timex announced several sustainability goals, like achieving 50% sustainably sourced watches by 2026 and net zero carbon emissions by 2050. Sustainability at that level is rare in the watch world. Only a few major watch brands, like The Mondaine Group, have reached carbon neutrality so far. It’s been the duty of Shari Fabiani, CMO at Timex, to oversee the communication and marketing of all of Timex’s new initiatives.
Tirath Kamdar, gm of global luxury at eBay, has been at the forefront of the company’s luxury push. Under his leadership, the platform’s luxury sales have grown by double digits in the last two years. The Authenticity Guarantee launched in 2020 was a first step, but the most impactful change has been the recent launch of a consignment model, Kamdar said.
In late August, David Moatazedi, president and CEO of Evolus, set out to move the performance beauty company into a new era of beauty by positioning Jeuveau, its neuromodulator, as a beauty treatment. This bold move took shape in the form of an online-offline campaign called “Jeuveau You See Me,” comprised of social media ads and co-branded social ads with Jeuveau providers, as well as television ads and billboards.
In February, Ulta Beauty rolled out a luxury assortment under the helm of svp of merchandising Maria Salcedo. Featuring prestige brands like Chanel, Hourglass, Dior and Natasha Denona, it is available online and in 200 stores nationwide. Before, Ulta carried some luxury fragrances, but this expansion into luxury beauty and skin care marks an increased effort to gain loyalty from Gen-Z consumers who are new to the luxury category.
Explore all of the 2023 Glossy 50 honorees here.