The first-ever Glossy Pop Awards recognize the best and most culturally relevant beauty and fashion products, campaigns, people and brands. This year’s brand finalists highlighted diverse voices and prioritized inclusivity in commerce initiatives, including social commerce and personalization; or marketing strategies, such as influencer collaborations and community-building activations.
Sephora, for example, both championed inclusivity and fueled community with a new creator collaboration, earning the beauty retailer a nomination in the Most Innovative Use of Influencer Marketing category. In August 2023, Sephora introduced Sephora Sounds, a music collective supporting and amplifying emerging musical artists from underrepresented demographics, through its social platforms. The program creates a more welcoming and representative musicscape across Sephora’s social channels, including TikTok and Instagram. Since its inception, Sephora Sounds has welcomed over 80 musical artists who reflect Sephora’s broader and inclusive beauty community, with more than half of the signed artists being BIPOC and female.
Benefit Cosmetics, meanwhile, earned a finalist slot in the Best Social Commerce Campaign category. In August 2023, the brand introduced a 360-degree campaign to launch its new Fan Fest mascara with the objectives of maintaining its top mascara brand ranking, increasing market share, reaching new audiences and establishing the fanning mascara category. Among the included innovative tactics was launching the product exclusively on TikTok Shop, before retailers and even BenefitComsmetics.com, for the first 48 hours. Benefit was the first U.S. beauty brand to go live on TikTok for 24 hours for a TikTok Shop product launch, encouraging its community to embrace shopping the brand on social commerce.
Function of Beauty, a custom hair-care brand known for its personalized formulations tailored to individual needs, is shortlisted in the Product Launch category. To launch its new PRO line, Function of Beauty executed a comprehensive marketing strategy, saturating social media with content from more than 75 influencers across TikTok and Instagram. A custom song campaign by Song Candy led to more than 20 influencers showcasing the brand within the first week, boosting visibility and engagement. Function of Beauty also targeted the stylist community by trialing formulas with stylists and partnering with celebrity hairstylist Justine Marjan.
Stay tuned for the reveal of this year’s winners. In the meantime, check out the full shortlist below.
Best Ambassador Program
AppleDoll – #applecore Affiliate Program
Beekman 1802 The Kindness Krew
Bubble Skincare – Bubble Puts the U in Community
Eva NYC: Cultivating a Dynamic, Hair-Obsessed Community
Face of Cetaphil Campaign
Sephora – Sephora Squad Program
Best Brand X Influencer Content Collab
Collective Voice x Saks Fifth Avenue Always-On Campaign
Dove x Paige DeSorbo and Hannah Berner for Deodorant launch
K18 Hair – Launch of Alix Earle & AirWash™ Partnership
SkinCeuticals Treatment Truck Tour Influencer Collab
Vaseline & Grandma Droniak Influencer Partnership
Vaseline & Jake Shane Influencer Partnership
Best Brand x Influencer Product Collab
Beaubble & Rudi – B&Rudi Berry Freckled Pen
Benefit Cosmetics x Alix Earle: Alix’s Picks
Caudalie x Cyrus Veyssi Launch U.S Face of Vinoperfect Serum
Laura Geller & Wheel of Fortune Limited Edition Collection
Nudestix
Olive & June x Colleen Hoover
Best Brand/Retailer Event
AppleDoll – Abbott Kinney Blvd. Pop-Up Shop
Good Americans 2024 Open Casting
MALIN+GOETZ 20th Anniversary Block Party
Sephora’s Biggest Beauty Event – SEPHORiA
SkinCeuticals Treatment Truck Tour
Urban Decay Cosmetics – 305, 24/7 Miami Event
Best Campaign: Brand Launch
Clairol It’s So Me
Dove Cost of Beauty
Julie – For a Better Morning After
NEST New York Scents Fifth Avenue for the Holidays
Polite Society
Best Campaign: Product Launch
Function of Beauty PRO Launch Campaign
Gisou – Launch of Tinted Honey Infused Lip Oil
Glamnetic – Launch of Harry Potter Collaboration Collection
Hotel Nexxus for the Nexxus Styling Collection
NuFACE – Fitness For Your Face Campaign Launch
The INKEY List – Launch of Bio-Active Ceramide Moisturizer
Best Social Commerce Campaign
Benefit’s TikTok Shop-Exclusive launch: Fan Fest Mascara
DefenAge Skincare Mother’s Day Haikus Social Media Campaign
Best Use of Instagram
Eva NYC – InstaMane: A Community-Centric Haircare Hub
Vivrelle
Best Use of TikTok
Glow Recipe
IPSY – Glam-O-Ween TikTok campaign
Launch of OLAPLEX OLADUPÉ Campaign
The Beachwaver Co.
The Hair Lab by Strands
Ulta Beauty x TikTok – “Reclaim Joy” Beauty Month Takeover
Best Use of Video
e.l.f. Cosmetics & Movers+Shakers – “Cosmetic Criminals”
Judge Beauty
Brand of the Year
fine’ry
Glow Recipe
Olive & June
Saie – Building Community
SEV Med Spa
Starface
Founder of the Year
Amy Liu – Tower 28 Beauty
Arnaud Plas, CEO – Prose
Cassandra Morales Thurswell – Founder & CEO of Kitsch
Jenny, Taylor, & Ally Frankel – Nudestix
Jerrod Blandino & Jeremy Johnson – Toy Box Brands
Rachel Liverman, CEO and Founder – Glowbar
Rose Marie Swift, Founder – RMS Beauty
Most Innovative Use of Influencer Marketing
Collective Voice x Urban Outfitters 2023 Holiday Campaign
Glow Recipe
L’Oreal USA & Collectively – OneLuxe Social Trend Program
Sephora – Launches Sephora Sounds Program
Product of the Year
Kitsch Revolution — Rice Water Shampoo Bars
MARA SeaDream Firming Algae Crème Moisturizer
Moon Juice’s Magnesi-Om
OPI Repair Mode
Oura Ring
True Match Lumi Glotion
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