The Glossy Pop Awards recognize the best and most culturally relevant beauty and fashion products, campaigns, people and brands.
To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
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Awarding the brand or agency that most effectively adjusted its influencer strategy in response to market shifts, platform change or evolving audience behavior.
Awarding the TikTok Shop campaign that most successfully drove sales, enhanced customer engagement and achieved business objectives.
Awarding the brand partnership with a sports organization, team or athlete that most effectively achieved business objectives.
Awarding the strategy that most effectively fostered a strong and engaged community, creating meaningful interactions and building brand loyalty while achieving stated goals.
Awarding the brand activation that most successfully engaged audiences, built awareness and drove results through an innovative and impactful in-person and/or digital experience.
Awarding the brand founded by an influencer that has best demonstrated success in achieving business objectives, establishing a unique market presence and building a strong connection with its audience.
Awarding the influencer that has been most successful in helping a brand reach business objectives. The finalists of this category are selected by Glossy's editorial team and voted on by Glossy's audience.
Awarding the influencer that has been most successful in helping a brand reach business objectives. The finalists of this category are selected by Glossy's editorial team and voted on by Glossy's audience.
Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.
Awarding the brand that has been most successful in terms of achieving both business objectives and establishing a strong, differentiated brand among its customers.
Awarding the product that most effectively attained cultural significance, generated buzz and successfully met business objectives.
Awarding a TikTok marketing campaign that most successfully achieved set goals.
Awarding an Instagram marketing campaign that most successfully achieved set goals.
Awarding a YouTube marketing campaign that most successfully achieved set goals.
Awarding a video strategy that most effectively drove audience engagement for a beauty or fashion brand.
Awarding the fashion or beauty brand that has most effectively leveraged a group of ambassadors to drive awareness and/or sales.
Awarding the brand launch campaign that most effectively attained cultural significance, generated buzz and successfully met business objectives.
Awarding the product launch campaign that effectively attained cultural significance, generated buzz and successfully met business objectives.
Awarding a product collaboration that has most successfully achieved campaign goals.
Awarding a content collaboration that has most successfully achieved campaign goals.
Awarding the best execution of an event or event series to achieve brand goals.
Awarding a social commerce campaign that most successfully generated awareness and sales of a product.
Awarding the brand that has been most innovative in achieving stated objectives through the use of creative partnerships, new strategies and emerging technologies.
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.
Submit your information to learn more about branding opportunities for the Glossy Beauty Awards.