The Glossy Pop Awards

The Glossy Pop Awards recognize the best and most culturally relevant beauty and fashion products, campaigns, people and brands.

Interested in entering? For category descriptions, entry tips and general FAQs, download our entry kit.

Submit your entries now

Key Dates

  • Early Deadline: Apr 05, 2024
    $499 per entry
  • Regular Deadline: May 17, 2024
    $549 per entry
  • Last Chance Deadline: Jul 19, 2024
    $649 per entry
All deadlines end at 11:59PM PST

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Categories

  • Beauty Influencer of the Year

    Awarding the influencer that has been most successful in helping a beauty brand reach business objectives.

  • Founder of the Year

    Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

  • Fashion Influencer of the Year

    Awarding the influencer that has been most successful in helping a fashion brand reach business objectives.

  • Brand of the Year

    Awarding the brand that has been most successful in terms of achieving both business objectives and establishing a strong, differentiated brand among its customers.

  • Product of the Year

    Awarding the product that most effectively attained cultural significance, generated buzz and successfully met business objectives.

  • Best Use of TikTok

    Awarding a TikTok marketing campaign that most successfully achieved set goals.

  • Best Use of Instagram

    Awarding an Instagram marketing campaign that most successfully achieved set goals.

  • Best Use of YouTube

    Awarding a YouTube marketing campaign that most successfully achieved set goals.

  • Best Use of Video

    Awarding a video strategy that most effectively drove audience engagement for a beauty or fashion brand.

  • Best Ambassador Program

    Awarding the fashion or beauty brand that has most effectively leveraged a group of ambassadors to drive awareness and/or sales.

  • Best Campaign: Brand Launch

    Awarding the brand launch campaign that most effectively attained cultural significance, generated buzz and successfully met business objectives.

  • Best Campaign: Product Launch

    Awarding the product launch campaign that effectively attained cultural significance, generated buzz and successfully met business objectives.

  • Best Brand x Influencer Product Collab

    Awarding a product collaboration that has most successfully achieved campaign goals.

  • Best Brand X Influencer Content Collab

    Awarding a content collaboration that has most successfully achieved campaign goals.

  • Best Brand/Retailer Event

    Awarding the best execution of an event or event series to achieve brand goals.

  • Best Social Commerce Campaign

    Awarding a social commerce campaign that most successfully generated awareness and sales of a product.

  • Most Innovative Use of Influencer Marketing

    Awarding the brand that has been most innovative in achieving stated objectives through the use of creative partnerships, new strategies and emerging technologies.

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information, contact our awards team at awards@glossy.co.
For sponsorship opportunities, contact our sales team.
Interested in being a judge? Fill out the form here.