The Glossy Pop Awards recognize the best and most culturally relevant beauty and fashion products, campaigns, people and brands.
Interested in entering? For category descriptions, entry tips and general FAQs, download our entry kit.
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Awarding the influencer that has been most successful in helping a beauty brand reach business objectives.
Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.
Awarding the influencer that has been most successful in helping a fashion brand reach business objectives.
Awarding the brand that has been most successful in terms of achieving both business objectives and establishing a strong, differentiated brand among its customers.
Awarding the product that most effectively attained cultural significance, generated buzz and successfully met business objectives.
Awarding a TikTok marketing campaign that most successfully achieved set goals.
Awarding an Instagram marketing campaign that most successfully achieved set goals.
Awarding a YouTube marketing campaign that most successfully achieved set goals.
Awarding a video strategy that most effectively drove audience engagement for a beauty or fashion brand.
Awarding the fashion or beauty brand that has most effectively leveraged a group of ambassadors to drive awareness and/or sales.
Awarding the brand launch campaign that most effectively attained cultural significance, generated buzz and successfully met business objectives.
Awarding the product launch campaign that effectively attained cultural significance, generated buzz and successfully met business objectives.
Awarding a product collaboration that has most successfully achieved campaign goals.
Awarding a content collaboration that has most successfully achieved campaign goals.
Awarding the best execution of an event or event series to achieve brand goals.
Awarding a social commerce campaign that most successfully generated awareness and sales of a product.
Awarding the brand that has been most innovative in achieving stated objectives through the use of creative partnerships, new strategies and emerging technologies.
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.
Submit your information to learn more about branding opportunities for the Glossy Beauty Awards.