Athleta, Sephora, Yoox Net-a-Porter Group, Kering and L’Oréal Digital Services have been nominated for Innovation Team of the Year in the second annual Glossy Awards.
These companies have been nominated by Glossy’s editorial team for exceptional innovation in the last year. The winner will be decided by public vote, which is open from now through May 31. The winning company will be announced at the Glossy Awards gala.
“Innovation teams are modern research-and-development teams, typically focused on data and tech,” said Jill Manoff, Glossy’s editor-in-chief. “They hack all day, coming up with new product, evaluating new processes and testing the effects of incorporating new tech. In doing so, our nominees have effectively moved their companies forward.”
The Glossy Awards honor the brands, media companies and technology firms that are transforming the fashion and beauty industries at a time of seismic change.
Sephora also leads with the most nominations — the cosmetics store chain is up for four: Best Pop-Up/New-Concept Store for Sephora Studio, Best Campaign by a Traditional Beauty Brand for its 2017 holiday campaign, Best Use of Social by a Beauty Brand for its Beauty Insider community and Innovation Team of the Year.
Speaking of the finalists, awards judge and Glossier vp of marketing Ali Weiss said, “This year’s entries had the common thread of creating new experiences that redefine how people interact with product and brand in retail spaces. I was quite impressed with the whole spectrum of approaches; everything from leveraging technology to new brick-and-mortar concepts and physical product innovation.”
View the complete list of 2018 finalists below. The winners will be announced at the Glossy Awards gala on June 14 at Current in New York City. Tickets to the gala are available for purchase here.
Innovation Team of the Year – cast your vote
Athleta
Sephora
Yoox Net-a-Porter Group
Kering
L’Oréal Digital Services Factory
Most Innovative Use of Social by a Brand
Coty, Inc. and Calvin Klein – “Obsessed” E-Sampling
January Digital and NARS Cosmetics – Velvet Matte Lip Pencil Shade extension launch
Firstborn and Adidas – Adidas NMD Campaign
Chanel and 23 Stories – “Crush Confessionals”
Code & Theory and NBC – “Stay Tuned”
Best Use of a New Platform by a Brand
Flawless by Gabrielle Union – “Hairbot” Campaign
Holition and CoverGirl – AR In-Browser Tool
Code & Theory and NBC – “Stay Tuned”
M Booth and Perry Ellis – “Ask Perry Ellis” Amazon Echo skill
Coty, Inc. – “Let’s Get Ready” Amazon Echo skill
Best Breakthrough Startup
Olivela
Caraa
ThirdLove
MVMT
Orchard Mile
Best Campaign by a Fashion Brand
Women’s Marketing and Gudrun Sjödén
M Booth and Perry Ellis – “Ask Perry Ellis” Amazon Echo skill
Old Navy – “Hi, Fashion”
Best Use of Video by a Fashion Brand
Levi’s and Girlgaze – “#IShapeMyWorld”
Swimsuits For All – “Good As Hell” 2018 Resort Collection
Michael Kors – “Glamour Games”
Best In-Store Tech
Reformation
Holition and Charlotte Tilbury – “Charlotte’s Magic Mirror”
Ministry of Supply – 3D-Print-Knit In-Store Experience
Diane von Furstenberg – #INCHARGE
Hero and John Hardy – “Live Shopping”
Best Mobile App
GPShopper – Tillys Mobile App
Burberry Mobile App
Rebag
Torrid
Best Pop-Up/New-Concept Store
Man Repeller – MR Bazaar
Allbirds – Allbirds on Prince Street
Sephora Studio
Sonos and Bergmeyer – Sonos Shop-in-Shop
The Lionesque Group, Clark & GGP – IRL
Best Brand-Agency Collaboration
Holition and Charlotte Tilbury – “Charlotte’s Magic Mirror”
Métier Creative and OUAI Haircare – #OUAIaddicted
Work & Co and Aldo – Aldoshoes.com
Stylehaul and SKII – #FaceTheWild #FaceTheCamera
Merkle – Nestlé Waters & Uber
Best Influencer Campaign
Coty, Inc. and Collectively – Gucci Bloom
Good American – #GoodSquad
Preacher and Tommy John – Kevin Hart Collection
GPShopper – Tillys Mobile App
MILLY, Man Repeller and January Digital – “Meet New Friends”
Best Breakthrough Design Collaboration
Michael Kors – “Watch Hunger Stop”
Cuyana and Marie Kondo
Net-a-Porter, Mr Porter and Balenciaga
Caraa and Athleta
Best Campaign by a Traditional Beauty Brand
ASOS – “Go Play”
Fullscreen and Revlon – “New York Go-To Look”
”
Volition Beauty
CoverGirl – “I Am What I Make Up”
Sephora – “Reach Out And Gift” 2017 Holiday Campaign
Best Campaign by a Direct-To-Consumer Beauty Brand
Beautycounter Red Lip Campaign – #ThisTimeItsPersonal
Rodan + Fields – #RFGoNaked Day Campaign
WUNDER2 – “Beauty Tips” Amazon Echo skill
Chella Beauty – IPSY July Glam Bag
Best Use of Social by a Beauty Brand
Code and Theory – “Makeup Like This”
Rodan + Fields – #RFGoNaked Day Campaign
Sephora – Beauty Insider Community
Cult NYC, Crayola and Sally Hansen – #InstaDrixCrayola
Coty, Inc. and Calvin Klein – “Obsessed” E-Sampling
Best Use of Video by a Beauty Brand
Refinery29 and CoverGirl – “Power Faces”
Fullscreen and Revlon – “New York Go-To Look”
NARS Cosmetics, Pixability and January Digital –
Best Breakthrough Product Collaboration
ColourPop and Qubit Aura
Deck of Scarlet
