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This week, a look at the Western-style standoff between customers and brands for the best BFCM discounts, and the ways customers are getting savvier.

As much of the industry braces for the end of shopping as we know it, based on Google’s AI news, some insiders are calling out AI search’s shortcomings. Namely: It doesn’t facilitate discovery like, say, an afternoon in SoHo or a good ol’ trip to the mall. What’s more, it’s...

“What Patagonia has done is incredible,” said Laura May Gibbs, founder of Australia-based activewear brand Nagnata. “That’s my vision: to have a business that purely funds environmental programs and communities dedicated to combating environmental issues.”

Most people reading the room would agree that wearing a trend flaunting one’s wealth — logomania, for one — would be in poor taste considering the state of the economy. Plus, as consumers get more thoughtful about their discretionary spending — leading more with cost-per-wear than #OOTD, for example — fashion styles offering...

Fashion brands are overhauling their pre-pandemic store strategies, in response to new consumer habits and business needs. 

When Grammy-winning singer Rihanna revealed her pregnancy during this year's Super Bowl halftime show, she became an instant maternity influencer. This week, her lingerie brand Savage x Fenty leveraged that influence, launching its first maternity capsule. Centered on bras made to be convenient for breastfeeding, the included styles feature the...

Fashion brands are often successful based on their ability to stand out and set trends, but an overreliance on data means those brands are instead following trends.

Going beyond the advanced analytics that brands have been using for years, generative AI is allowing brands to create content quicker and, most of the time, at a lower cost. 

On Thursday night, the NBA held its annual draft where prospective young athletes are selected, one by one, by their future NBA team homes. It’s always been a momentous night for the athletes, but the draft has turned into a spectacle over the last few years. Athletes regularly aim to...

Skyrocketing online customer acquisition costs are driving brands to seek alternative forms of customer acquisition and relationship building, and physical stores are proving popular alternatives. The pandemic gave brand executives time to rethink how they would approach these stores. Many are now embracing new strategies, like prioritizing store design elements...

Who is influencing men’s fashion purchases? We spoke with a dozen different men, all of whom actively seek out fashion inspiration from different sources, about what influences them. The responses ran the gamut from film and TV characters to fashion designers to grandparents.

In the last year, quiet luxury has become a central talking point in high fashion as brands and consumers alike have embraced everything unbranded, understated and elegant. Brands like Ermenegildo Zegna and Loro Piana have surged in popularity, thanks to the growing demand for low-key fashion. Now, the quiet luxury...