1733 Results for ‘plus’
  • Boston Proper revamps its 27-year-old direct mail strategy

    The Florida-based company has mailing out catalogs since since 1992 and has had an online presence since the early 2000s. The catalog is still a big part of Boston Proper's marketing, but in the last 18 months, the company has been setting up a digital marketing strategy to reach its...

  • With marketing budgets cut, fashion founders are taking to Instagram Live

    A growing number of brand founders are putting themselves front-and-center in their brands’ marketing, taking to Instagram Live for hangouts, interviews, AMAs (Ask Me Anything sessions) and workout classes. These informal, largely unscripted events hosted from a founder’s own home allow founders to strengthen their communities by interacting with them...

  • How category expansion is fueling 11 Honoré’s growth

    At the beginning of this season’s New York Fashion Week, plus-size fashion retailer 11 Honore hosted its own kick-off to the week with a rooftop party celebrating the launch of its latest brand partner, Good American.

  • New access to designers is driving sales for luxury fashion brands

    Retail sales are slumping, consumer demand for transparency is at an all-time high, and more people are craving human connection. In response, fashion designers including Nili Lotan, Daniella Kallmeyer and Johanna Ortiz have been leaning into their own expertise and influence: They’re personally offering up customer service, style advice and...

  • New Avon has signed on 375% more new reps in April

    The company's new catalog and seller structure come at a time when more people are not only required to shop almost exclusively online but also where direct-sales companies are targeting people looking for supplemental income.

  • american apparelWhat ever happened to American Apparel?

    In the early aughts, Los Angeles-based American Apparel seemed to have it all, offering a heavy dose of sex appeal on top of its domestic production and palatable prices. Today, what’s left behind is just a shadow of the brand American Apparel used to be and what a generation of...

  • More DIY beauty services are catching on

    As DIY beauty surges, shoppers are become more confident in their at-home abilities. Now, brands that fall in tertiary categories, like hair extensions and eyelashes, are seeing a boom.

  • Fashion brands are befriending resale companies to secure sales

    Even as closet clean-outs trend, resale companies are having a difficult time attracting sellers due to the logistical obstacle of getting pre-owned clothes from sellers’ homes to the processing facilities. To compensate, they're seeking products from brands, which -- as unsold stock mounts -- are more willing then ever to...

  • The end of fashion: Why comfortable, seasonless styles will replace runway trends

    Since March, loungewear has boomed, workwear has struggled and designer fashion brands have closed up shop. The changes could read as temporary -- that is, for as long as people are dressing exclusively for the living room. But lockdown has given consumers more time to be thoughtful about the brands...

  • Why beauty sampling online is worth the cost for brands

    In-stores beauty testers may be long gone, but brands are experiencing newfound interest from customers online. Thus, the pressure for companies to figure out their digital sampling programs is greater than ever.

  • FaceGym’s Inge Theron: ‘In a week, we digitized the whole experience’

    For the latest episode of Leading From Home, Glossy’s Instagram Live series on how fashion and beauty executives are coping and communicating while away from the office, Emma Sandler spoke with Inge Theron, founder and creative director of FaceGym, which offers non-invasive facial toning via “exercise.” Theron, who logged on...

  • 1 year in: After rethinking production and inventory, Choosy is on track to do $6 million in sales

    At launch, Choosy was trying to be more of a platform, selling lookalike pieces of popular styles at a fraction of the originals' cost. It didn't hold any inventory and instead took pre-orders for styles, which meant customers would sometimes wait three-plus weeks for a product to be delivered. Each...