Underwear brands are primed to see strong sales in the next few months, despite the current uncertainty.

When Schmidt's Naturals co-founder Michael Cammarata left Unilever to join cannabis company Neptune Wellness Solutions last year, like many presidents and CEOS in today's climate, he couldn't have imagined what 2020 would bring. "It's probably the worst time to be a CEO of a publicly traded company," said Cammarata, half-joking.

With in-store testers becoming a relic in the new normal, beauty brands and retailers are in search of creative ways to get products -- especially new launches – into customers’ hands. Since the health crisis began, the pressure has been put on product sampling.

Nearly 80 years after the first – and only – legislation regulating the cosmetics industry was passed, a new bill is now gaining momentum that will enable more industry regulation. At present, federal law does not require cosmetic ingredients, other than color additives, to have FDA approval prior to entering...

Dia&Co made a name for itself in the plus-size fashion market through a simple five-product subscription box. Starting today, the company is introducing both a direct ecommerce model and, more interestingly, a hybrid between the two that splits the difference between control and curation.

After decades of playing a subordinate role to makeup and skin care, it appears hair care is finally settling into its moment. Though hair is the smallest segment of the larger beauty business, in the latest NPD results, it also had the smallest decline in net sales of 10% year-over-year to...

Over the course of this year, some businesses did more than survive — they thrived and grew, all while protecting their employees’ health and giving back to the world.

Shoe company Margaux picked up some important insights on teasing new products and building customer excitement about those items from influencer partner Julia Engel.

No beauty-wide set of best practices for re-opening have been set. The National Retail Federation instituted its own set of guidelines for U.S.-wide store re-openings, but none of the recommendations -- which cover curbside pick-up, social distancing and reduced occupancy -- address beauty's core issues like product trial and testing,...

Fashion brands including Universal Standard, RedThread and Unspun are calling for a size-free industry. Their basis: The current size scale is discriminatory and forces women to fit into a box that, often, wasn’t made for them. 

On Tuesday, Sephora announced its largest North American store expansion in its 20-plus-year history, opening 100 new locations over the course of 2020 in second-tier markets like Charlotte, North Carolina; Nashville, Tennessee and San Jose, California. Beyond providing a wider geographic footprint, Sephora's new stores are smaller in format, at...

As consumers get used to the comforts of staying at home, including their WFH wardrobes, brands are adjusting their focus to make sweatpants and hoodies a significant portion of their business.