Going into 2020, many brands with several years under their belt had the benefits of financial stability and strong product associations, sans marketing. However, many also had longstanding systems in place that were fixed to a fault, when nimbleness was a virtue. As such, getting through the last 18 months is,...

Athleta chief product officer Jana Henning described 2020 as both “a blockbuster year” and “a rollercoaster.” The company managed to do $1 billion in sales, even as amid pandemic-driven obstacles. “I credit our success last year to listening to our teams and listening to our customer,” Henning said on the latest...

OG fashion Instagrammers Danielle Bernstein and Rocky Barnes are building empires and, at the same time, growing their influence beyond the industry.

This week, we look at the distribution channels that are proving a draw for fashion brands in 2021. 

On Monday evening, Marc Jacobs hosted a runway show for the first time in 16 months. For the brand’s namesake designer, it served as a homecoming and a creative release. For fashion fans, it spelled go time for the industry at large.

Despite the pandemic pushing into 2021, Ulta Beauty is making a bigger splash in New York City. On Friday, the retailer is opening its second NYC flagship, in Herald Square, with a grand opening planned for March 5.

While other brands like Freitag and Patagonia have opted to sit out of Black Friday altogether, Griffiths said she was inspired to try out an early warehouse sale as an alternative after the success of a previous warehouse sale the brand held in April, which saw similar record sales.

Katie Rosen Kitchens, FabFitFun co-founder, said that FabFitFun has diversified its customer base and now needs to offer more brands reflective of this new audience. While big well-known brands have the brand awareness, clout and budget to get in front of buyers and leverage public relations, smaller brands are at...

When Karla Welch and Clea O’Hana launched fashion styling app Wishi in 2019, the idea was to democratize the fashion styling experience, which is usually reserved for celebs. “Karla’s dream was to bring styling to everyone,” O’Hana said, on the latest Glossy Podcast. “It’s a great partnership -- because I...

As campaigns become more complex and engage consumers across countless channels, it becomes harder and harder for brands to know what kind of return they’re getting on their marketing. Accurately measuring campaigns across channels helps brands immeasurably when it comes to improving ROI. Effective campaign measurement can help marketers to...

More than 100-years-old, Moscot's Lower East Side store is decidedly a New York institution. And worldwide, the company has 15 retail locations. But that's not to suggest that physical retail is the company's sole focus. "We started our transition [to go] fully into digital several years ago," Zack Moscot, a...

Womaness follows other "cool" menopausal offerings from Arfa's State Of and Procter & Gamble's Hair Biology, both of which launched last year, as well as Better Not Younger and Kindra. And other brands that are known for younger Gen-Z and millennial shoppers are also dipping their toe into the once-taboo...